Do Cold Images Cause Cold-Heartedness? The Impact of Visual Stimuli on the Effectiveness of Negative Emotional Charity Appeals von Choi, Jungsil (David), Rangan, Priyamvadha, Singh, Surendra N.

Volltext

The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption von Choi, Jungsil, Li, Yexin Jessica, Rangan, Priyamvadha, Chatterjee, Promothesh, Singh, Surendra N.

Volltext

Opposites attract: Impact of background color on effectiveness of emotional charity appeals von Choi, Jungsil, Li, Yexin Jessica, Rangan, Priyamvadha, Yin, Bingqing, Singh, Surendra N.

Volltext

How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal von Choi, Jungsil, Park, Hyun Young

Volltext

How health motivation moderates the effect of vividness on consumption expectations of indulgent food von Choi, Jungsil, Ju, Ilwoo

Volltext

Image-text inconsistency effect on product evaluation in online retailing von Lee, Kiljae, Choi, Jungsil

Volltext

The Influence of Health Motivation and Calorie Ending on Preferences for Indulgent Foods von Choi, Jungsil, Jessica Li, Yexin, Samper, Adriana

Volltext

The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing von Choi, Jungsil, Madhavaram, Sreedhar R., Park, Hyun Young

Volltext

Doing Good in Another Neighborhood: Attributions of CSR Motives Depend on Corporate Nationality and Cultural Orientation von Choi, Jungsil, Chang, Young Kyun, Li, Yexin Jessica, Jang, Myoung Gyun

Volltext

Regulatory focus as a predictor of attitudes toward partitioned and combined pricing von Lee, Kiljae, Choi, Jungsil, Li, Yexin Jessica

Volltext

The moderating effect of temporal distance on partitioned vs combined pricing von Choi, Jungsil, Bolton, Dorcia E, Grishin, Marija

Volltext

Asymmetric effect of context‐specific color priming on interpretation of ambiguous news articles von Choi, Jungsil, Lee, Kiljae, Banerjee, Pronobesh

Volltext

How Donor's Regulatory Focus Changes the Effectiveness of a Sadness-Evoking Charity Appeal von Choi, Jungsil, Park, Hyun Young

Volltext

Two distinct routes for inducing emotions in HCI design von Lee, Kiljae, Choi, Jungsil, Marakas, George M., Singh, Surendra N.

Volltext

Effect of perceived warmth on positive judgment von Choi, Jungsil, Chang, Young Kyun, Lee, Kiljae, Chang, Jae D

Volltext

Impact of Death-Related Television Programming on Advertising Evaluation von Rangan, Priyamvadha, Singh, Surendra N., Landau, Mark J., Choi, Jungsil

Volltext

What type of framing message is more appropriate with nine-ending pricing? von Choi, Jungsil, Lee, Kiljae, Ji, Yong-Yeon

Volltext

When paying $92 plus $5 shipping is acceptable but paying $97 is not: The Role of Justification on the Effectiveness of Partitioned Pricing von Choi, Jungsil, Li, Yexin Jessica

Volltext

The effect of product positioning in a comparison table on consumers' evaluation of a sponsor von Choi, Jungsil, Myer, Duane W.

Volltext

Unanticipated Marketing Effects of Color: Empirical Tests in Two Contexts von Choi, Jungsil, Singh, Surendra

Volltext