Virtual brand experience in digital reality advertising: Conceptualization and measurement von Lee, Heejun, Cho, Chang‐Hoan

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INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising von Ko, Hanjun, Cho, Chang-Hoan, Roberts, Marilyn S.

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WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? von Cho, Chang-Hoan, as, University of Texas at Austin) is an

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Uses and gratifications of smart speakers: modelling the effectiveness of smart speaker advertising von Lee, Heejun, Cho, Chang-Hoan

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The State of Internet-Related Research in Communications, Marketing, and Advertising: 1994-2003 von Cho, Chang-Hoan, Khang, HyoungKoo

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The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications von Lee, Hyung-Seok, Cho, Chang-Hoan

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An application of brand personality to advergames: The effect of company attributes on advergame personality von Lee, Heejun, Cho, Chang-Hoan

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An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising von Lee, Heejun, Cho, Chang-Hoan

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CROSS-CULTURAL COMPARISONS OF INTERACTIVITY ON CORPORATE WEB SITES: The United States, the United Kingdom, Japan, and South Korea von Cho, Chang-Hoan, Cheon, Hongsik John

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Sporting event personality: scale development and sponsorship implications von Lee, Hyung-Seok, Cho, Chang-Hoan

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Digital advertising: present and future prospects von Lee, Heejun, Cho, Chang-Hoan

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Introduction to the special issue: new trends in digital and social media advertising von Cho, Chang-Hoan, Park, Jin Seong

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Children's Exposure to Negative Internet Content: Effects of Family Context von Cho, Chang-Hoan, Cheon, Hongsik John

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The Effectiveness of Banner Advertisements: Involvement and Click-through von Cho, Chang-Hoan

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Antecedents and Consequences of Cross-Media Usage: A Study of a TV Program's Official Web Site von Lin, Jhih-Syuan, Cho, Chang-Hoan

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Cross-Cultural Differences in Motivations and Perceived Interactivity: A Comparative Study of American and Korean Internet Users von Ko, Hanjun, Roberts, Marilyn S., Cho, Chang-Hoan

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A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies von Cheon, Hongsik John, Cho, Chang-Hoan, Sutherland, John

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How Advertising Works on the WWW: Modified Elaboration Likelihood Model von Cho, Chang-Hoan

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Interactivity on Japanese versus American Corporate Websites von Cho, Chang-Hoan, Cheon, Hongsik John

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A new approach to target segmentation: Media-usage segmentation in the multi-media environment von Heo, Jun, Cho, Chang-hoan

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