Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedonic Trade-Offs Mediate Product Preferences von Chitturi, Ravindra, Raghunathan, Rajagopal, Mahajan, Vijay

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Design for Affect: A Core Competency for the 21st Century von Chitturi, Ravindra

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Delight by Design: The Role of Hedonic Versus Utilitarian Benefits von Chitturi, Ravindra, Raghunathan, Rajagopal, Mahajan, Vijay

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Emotions by Design: A Consumer Perspective von Chitturi, Ravindra

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Product Choice and the Importance of Aesthetic Design Given the Emotion-laden Trade-off between Sustainability and Functional Performance von Luchs, Michael G., Brower, Jacob, Chitturi, Ravindra

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Delight by Design: The Role of Hedonic versus Utilitarian Benefits von Chitturi, Ravindra, Raghunathan, Rajagopal, Mahajan, Vijay

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Visual design elements of product packaging: Implications for consumers' emotions, perceptions of quality, and price von Chitturi, Ravindra, Londoño, Juan C., Henriquez, Maria Cecilia

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Design for synergy with brand or price information von Chitturi, Ravindra, Chitturi, Pallavi, Raghavarao, Damaraju

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Design for Affect: A Core Competency for the 21 st Century von Chitturi, Ravindra

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Segmentation Based on Physician Behavior: Implications for Sales Forecasting and Marketing-Mix Strategy von Carte, Franklin J., Chitturi, Ravindra

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Role of Nonprice Variables in Intertier Competition von Sivakumar, K., Nakata, Cheryl, Aggarwal, Praveen, Chitturi, Ravindra, Koukova, Nevena T.

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Good Aesthetics is Great Business: Do We Know Why? von Chitturi, Ravindra

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