Knowledge heterogenization of the franchising literature applying transaction cost economics von Tsai, Fu-Sheng, Kuo, Chin-Chiung, Lin, Julia L

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The Cause and Effects of Word of Mouth from Consumer Intention and Behavior Perspectives: A SEM Model Approach von Chen-Hung, TSAI, Chin-Chiung KUO, Marianne Joseph Estremera TAN

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The Antecedents and Consequences of Word of Mouth: A Meta-Analysis von Chen-Hung, TSAI, Chin-Chiung KUO, TAN, Marianne JE

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The Development and Application of Transaction Cost Economics in Taiwan von Chin-Chiung KUO, Chi-Fang, LIU

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Knowledge-based View in the Franchising Research Literature von Fu-Sheng, TSAI, Chin-Chiung KUO, Chi-Fang, LIU

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