Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption von Mrad, Mona, Cui, Charles Chi

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Brand addiction: Exploring the concept and its definition through an experiential lens von Cui, Charles Chi, Mrad, Mona, Hogg, Margaret K.

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Consumer susceptibility to credit card misuse and indebtedness von Awanis, Sandra, Chi Cui, Charles

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Ethnic marketing to the global millennial consumers: Challenges and opportunities von Licsandru, Tana Cristina, Cui, Charles Chi

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Subjective social inclusion: A conceptual critique for socially inclusive marketing von Licsandru, Tana Cristina, Cui, Charles Chi

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Brand addiction: conceptualization and scale development von Mrad, Mona, Cui, Charles Chi

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Service quality measurement in the banking sector in South Korea von Chi Cui, Charles, Lewis, Barbara R, Park, Won

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Brand addiction in the contexts of luxury and fast-fashion brands von Mrad, Mona, Majdalani, Joelle, Cui, Charles Chi, El Khansa, Zeinab

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A cross-cultural study of the role of religion in consumers' ethical positions von Cornwell, Bettina, Chi Cui, Charles, Mitchell, Vince, Schlegelmilch, Bodo, Dzulkiflee, Anis, Chan, Joseph

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Asia's materialists: Reconciling collectivism and materialism von Awanis, Sandra, Schlegelmilch, Bodo B, Cui, Charles Chi

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Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being von Kipnis, Eva, Demangeot, Catherine, Pullig, Chris, Cross, Samantha N.N., Cui, Charles Chi, Galalae, Cristina, Kearney, Shauna, Licsandru, Tana Cristina, Mari, Carlo, Ruiz, Verónica Martín, Swanepoel, Samantha, Vorster, Lizette, Williams, Jerome D.

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Consumer xenocentrism in China: an exploratory study von Mueller, Rene Dentiste, Wang, George Xun, Liu, Guoli, Cui, Charles Chi

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National identity and NATID: An assessment in Yemen von Cui, Charles Chi, Adams, Edward I

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Working effectively in strategic alliances through managerial fit between partners: some evidence from Sino-British joint ventures and the implications for R&D professionals von Chi Cui, Charles, Ball, Derrick F., Coyne, John

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Consumer susceptibility to credit card misuse and indebtedness von Awanis, Sandra, Cui, Charles Chi

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How Consumers' Need for Variety and Social Consumption Influences Festival Patronage and Spending von Waehning, Nadine, Cui, Charles Chi, Cabras, Ignazio, Bian, Xuemei

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Brand-Triggered Inclusion: A Theoretical Framework: An Abstract von Licsandru, Tana Cristina, Cui, Charles Chi

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Working effectively in strategic alliances through managerial fit between partners: Some evidence from Sino-British joint ventures and the implications for R& D Professionals von Cui, Charles Chi, Ball, Derrick F, Coyne, John

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National identity and NATID von Chi Cui, Charles, Adams, Edward I.

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A crosscultural study of the role of religion in consumers' ethical positions von Cornwell, Bettina, Chi Cui, Charles, Mitchell, Vince, Schlegelmilch, Bodo, Dzulkiflee, Anis, Chan, Joseph

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