Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising von Lo, Wai Han, Cheng, Ka Lun Benjamin

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Who to find to endorse? Evaluation of online influencers among young consumers and its implications for effective influencer marketing von Tsen, Wai Sing, Cheng, Benjamin Ka Lun

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Melodramatic animation in crime news and news information learning von Cheng, Benjamin Ka Lun, Lo, Wai Han

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Effect of Virtual Reality News Presentation on News Learning von Lo, Wai Han, Cheng, Benjamin Ka Lun, Wang, Shiqi

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Regulatory Fit Effects on Children's Responses to Healthy Eating Promotion: An Experiment Testing Message and Celebrity Fit von Cheng, Benjamin Ka Lun

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The Effects of Melodramatic Animation in Crime-Related News von Cheng, Benjamin Ka Lun, Lo, Wai Han

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Can News Be Imaginative? An Experiment Testing the Perceived Credibility of Melodramatic Animated News, News Organizations, Media Use, and Media Dependency von Cheng, Benjamin Ka Lun, Lo, Wai Han

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