Enhancing value‐in‐use in the FinTech innovation context von Chen, Tser‐Yieth, Yeh, Tsai‐Lien

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A comparative study of energy utilization efficiency between Taiwan and China von Yeh, Tsai-lien, Chen, Tser-yieth, Lai, Pei-ying

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Local Embeddedness, Market Focus, and Productivity: Evidence of Taiwanese Manufacturing MNE Subsidiaries in China von Joseph Li, Chun-Sheng, Chen, Tser-Yieth, Yang, Phil Yihsing

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The role of online game usage in the relationship between initial daily negative moods and subsequent positive moods: The moderating role of hedonistic motivation von Yeh, Ching-Wen, Chen, Tser-Yieth

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The Effect of Environmental, Social, and Governance Pillars on CEO Compensation: Evidence From US ‐Listed Companies von Huang, Chi‐Jui, Chen, Tser‐Yieth, Lu, Chia‐Wu, Huang, Chien, Chih, Hsiang‐Lin

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How substitute scarcity appeals effect on experiential gift’s purchase intention? von Chen, Tser-Yieth, Yeh, Tsai Lien, Lin, Yen Ling

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How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours von Chen, Tser-Yieth, Yeh, Tsai-Lien, Chang, Chin-I

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A Two-Tier Scenario Planning Model of Environmental Sustainability Policy in Taiwan von Chen, Tser-Yieth, Huang, Chi-Jui

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How Google Advertisements Attract Consumers' Call-to-action and Electronic Word-of-mouth von Chen, Tser-Yieth, Wu, Hsueh-Ling, Yun, Jiun-Hua

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Dual Pathways of Value Endorsement in Green Marketing von Chen, Tser-Yieth, Huang, Chi-Jui

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A comparison of chance-constrained DEA and stochastic frontier analysis: bank efficiency in Taiwan von Chen, Tser-Yieth

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Various social media marketing activities affect onlinebrand trust von Tser-Yieth Chen, Tser-Yieth Chen, Tser-Yieth Chen, Hsueh-Ling Wu, Hsueh-Ling Wu, Chen-Yi Chi

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DEA performance evaluation based on BSC indicators incorporated: The case of semiconductor industry von Chen, Tser‐Yieth, Chen, Ling‐hua

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Impacts on Online Impulse Purchase through Perceived Cognition von Chen, Tser-Yieth, Yeh, Tsai-Lien, Lo, Wen-Chun

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Firm operation performance analysis using data envelopment analysis and balanced scorecard: A case study of a credit cooperative bank von Chen, Tser‐yieth, Chen, Chie‐Bein, Peng, Sin‐Ying

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An assessment of technical efficiency and cross-efficiency in Taiwan's electricity distribution sector von Chen, Tser-yieth

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A study of career needs, career development programs, job satisfaction and the turnover intentions of R&D personnel von Chen, Tser-Yieth, Chang, Pao-Long, Yeh, Ching-Wen

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Price, brand cues, and banking customer value von Chen, Tser-yieth, Chang, Pao-Long, Chang, Hong-Sheng

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Renewable energy technology portfolio planning with scenario analysis: A case study for Taiwan von Chen, Tser-Yieth, Yu, Oliver S., Hsu, George Jyh-yih, Hsu, Fang-Ming, Sung, Wei-Nown

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Exploring How Gamification Design Drives Customers’ Co-Creation Behavior in Taiwan von CHEN, Tser-Yieth, HUANG, Yu-Chen, LI, Pei-Fang

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