Internal-market orientation: a misconceived aspect of marketing theory von Gounaris, Spiros, Vassilikopoulou, Aikaterini, Chatzipanagiotou, Kalliopi C

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Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece von Theodoridis, Prokopis K, Chatzipanagiotou, Kalliopi C

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A suggested typology of Greek upscale hotels based on their MrkIS: Implications for hotels' overall effectiveness von Chatzipanagiotou, Kalliopi C., Coritos, Christos D.

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A suggested typology of Greek upscale hotels based on their MrkIS von Chatzipanagiotou, Kalliopi C, Coritos, Christos D

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Measuring the effectiveness of marketing information systems: An empirically validated instrument von Gounaris, Spiros P, Panigyrakis, George G, Chatzipanagiotou, Kalliopi C

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Measuring the effectiveness of marketing information systems von Gounaris, Spiros P, Panigyrakis, George G, Chatzipanagiotou, Kalliopi C

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Internalmarket orientation a misconceived aspect of marketing theory von Gounaris, Spiros, Vassilikopoulou, Aikaterini, Chatzipanagiotou, Kalliopi C.

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An empirical investigation of the relationship between market orientation and MrkIS effectiveness in upscale hotels in Greece von Chatzipanagiotou, Kalliopi C, Vassilikopoulou, Aikaterini, Siomkos, George J

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The Impact Of Design Characteristics And Support Services On The Effectiveness Of Marketing Information Systems: An Empirical Investigation von Panigyrakis, George G., Chatzipanagiotou, Kalliopi C.

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The Relationship Between Market Orientation And Marketing Information Systems Effectiveness: An Empirical Investigation von Panigyrakis, George G., Chatzipanagiotou, Kalliopi C.

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