The brand attitude formation process of emotional and informational ads von Yoo, Changjo, MacInnis, Deborah

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The integrated mobile advertising model: The effects of technology- and emotion-based evaluations von Yang, Byunghwa, Kim, Youngchan, Yoo, Changjo

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The effect of mobile application-driven customer participation on bakery purchase behavior: Evidence from a field experiment von Jang, Seongsoo, Chong, Kiwon, Yoo, Changjo

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Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude von Yoo, Changjo, Park, Jonghee, MacInnis, Deborah J.

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Aekyung : Design Innovation on New Product Development von Yeonjin Cho, Kyungdo Park, Changjo Yoo

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Aekyung : Design Innovation on New Product Development von Yoo, Changjo, Park, Kyungdo, Cho, Yeonjin

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The effects of a consistent ad series on consumer evaluations: A test of the repetition-variation hypothesis in a South Korean context von Yoo, Changjo, Bang, Hae-Kyong, Kim, Youngchan

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Hyundai Motor's Global Marketing Strategy: "New Thinking. New Possibilities." von Kang, Wooseong, Kim, Youngchan, Yoo, Changjo

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Aekyung: Design Innovation on New Product Development von Yoo, Changjo, Park, Kyungdo, Cho, Yeonjin

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Innovative Marketing Channel in the South Korean Retail Banking Industry: The Case of KB Rockstar von Chung, Hwan, Kim, Sang Yong, Yoo, Changjo

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Fantastic Collaboration of Financial Services and Telecommunication: a Frontier Case of Integrated Marketing Communication of 'Club SK Card' von Lee, Seon Min, Chun, Seungwoo, Joo, Young Hyuck, Yoo, Changjo

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Caffe Bene: Creating Values for Customers von Ahn, Kwangho, Yoo, Changjo, Kim, Youngchan

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Same or different? How distance and variation affect similarity judgments von Yoo, Changjo, MacInnis, Deborah J.

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Brand Concept Elaboration Strategy for an Extended Brand: a Case Study for KB Kookmin Card von Chun, Seungwoo, Yoo, Changjo, Lee, Sukekyu, Lee, Seon Min

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LIG손해보험의 새로운 기업브랜드 전략을 통한 기업이미지 재정립 von 안광호(Kwang Ho Ahn), 김동훈(Dong Hoon Kim), 유창조(Chang Jo Yoo)

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도시특성평가가 도시브랜드개성과 도시태도에 미치는 영향에 대한 탐색적 연구 von 유창조(Chang Jo Yoo), 이상현(Sang Hyun Lee), 황태규(Tae Gyu Hwang)

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동원참치의 브랜드관리를 통한 제품차별화 전략 von 안광호(Kang Ho Ahn), 김영찬(Young Chan Kim), 유창조(Chang Jo Yoo)

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영업성과가 우수한 사원과 낮은 사원의 성과차이에 대한 심층분석 von 유창조(Chang Jo Yoo), 윤동기(Dong Gi Youn)

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현대카드: 라이프스타일에 따른 차별화 마케팅 von 문병준(Byung Joon Moon), 유창조(Chang Jo Yoo), 김재일(Jae Il Kim)

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