Imagery Fluency and Narrative Advertising Effects von Chang, Chingching

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How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers' Subjective Well-Being von Chang, Chingching

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Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising von Chang, Chingching

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Methodological Issues in Advertising Research: Current Status, Shifts, and Trends von Chang, Chingching

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Seeking Scientific Health Information for Empowerment: Empowered-Get-More-Empowered Effects von Chang, Chingching

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Ambivalent Facebook users: Anxious attachment style and goal cognition von Chang, Chingching

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Active vs. Passive Ambivalent Voters: Implications for Interactive Political Communication and Participation von Chang, Chingching, Wu, Chung-li

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Motivated Processing von Chang, Chingching

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We are What We Consume: Predicting Independent Voters’ Voting Preference From Their Media Diet Color von Chang, Chingching, Hung, Yu-Chuan, Hsieh, Morris

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Ambivalent Attitudes in a Communication Process: An Integrated Model von Chang, Chingching

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FEELING AMBIVALENT ABOUT GOING GREEN: Implications for Green Advertising Processing von Chang, Chingching

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Adolescent pursuit of health information online during the COVID-19 pandemic: The roles played by eHealth literacy and psychological distress von Chang, Fong-Ching, Chang, Chingching, Tao, Chen-Chao

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Motivated Processing: How People Perceive News Covering Novel or Contradictory Health Research Findings von Chang, Chingching

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Self-construal and Facebook activities: Exploring differences in social interaction orientation von Chang, Chingching

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The influence of masculinity and femininity in different advertising processing contexts : An accessibility perspective von CHANG, Chingching

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How morality judgments influence humor perceptions of prankvertising von Chang, Chingching

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How short film ads improve brand attitudes: The roles of viewing experiences and consumption visions von Chang, Chingching

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Fake News: Audience Perceptions and Concerted Coping Strategies von Chang, Chingching

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Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion von Chang, Chingching

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A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects von Chang, Chingching

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