Strategic and bonding effects of enhancing the student feedback process von Robinson, Nadine M., Celuch, Kevin G.

Volltext

The effects of perceived market and learning orientation on assessed organizational capabilities von Celuch, Kevin G., Kasouf, Chickery J., Peruvemba, Venkatakrishnan

Volltext

A classification of business-to-business buying decisions: risk importance and probability as a framework for e-business benefits von Hunter, Lisa M., Kasouf, Chickery J., Celuch, Kevin G., Curry, Kathryn A.

Volltext

THE ROLE OF RELATIONAL BENEFITS, CUSTOMERRETAILER IDENTIFICATION, AND ADVOCACY IN THE CO-CREATION OF VALUE von Celuch, Kevin G, Walz, Anna M

Volltext

An extension of the marriage metaphor in buyer–seller relationships: An exploration of individual level process dynamics von Celuch, Kevin G., Bantham, John H., Kasouf, Chickery J.

Volltext

A perspective of partnerships based on interdependence and dialectical theory von Bantham, John H., Celuch, Kevin G., Kasouf, Chickery J.

Volltext

An examination of communication behaviors as mediators in individual-level interorganizational exchanges von Kasouf, Chickery J., Celuch, Kevin G., Bantham, John H.

Volltext

Interfirm Relationships in the Supply Chain: The Small Supplier’s View von Kasouf, Chickery J., Celuch, Kevin G.

Volltext

The influence of organizational market orientation on individual-level market-oriented cognitions von Celuch, Kevin G., Kasouf, Chickery J., Strieter, Jeffrey C.

Volltext

Cognitive and affective components of Aad in a low motivation processing set von Celuch, Kevin G., Slama, Mark

Volltext

Program content and advertising effectiveness: A test of the congruity hypothesis for cognitive and affective sources of involvement von Celuch, Kevin G., Slama, Mark

Volltext

THE EFFECT OF RETAILER COMMUNICATION ON CUSTOMER ADVOCACY: THE MODERATING ROLE OF TRUST von Walz, Anna M, Celuch, Kevin G

Volltext

Market-Oriented Behaviors within Organizations: An Individual-Level Perspective von Strieter, Jeffrey C., Celuch, Kevin G., Kasouf, Chickery J.

Volltext

A Note on Issues Concerning the Measurement of Self-Efficacy von Lust, John A., Celuch, Kevin G., Showers, Linda S.

Volltext

A Note on Issues Concerning the Measurement of Self‐Efficacy1 von Lust, John A., Celuch, Kevin G., Showers, Linda S.

Volltext

An Investigation of the Relationship between Self-Efficacy and the Communication Effectiveness of Product Manual Formats von Celuch, Kevin G., Lust, John A., Showers, Linda S.

Volltext

A Comparison of High versus Low Involvement Bank Customers von Longfellow, Timothy A., Celuch, Kevin G.

Volltext

The Use of Product Owner Manuals: A Comparison of Older versus Younger Consumers von Lust, John A., Showers, Linda S., Celuch, Kevin G.

Volltext

Product Owner Manuals: An Exploratory Study of Nonreaders Versus Readers1 von Celuch, Kevin G., Lust, John A., Showers, Linda S.

Volltext

Cognitive and Affective Components of Aad in a Low Motivation Processing Set: ABSTRACT von Celuch, Kevin G, Slama, Mark

Volltext