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    The ivory tower and the street: How researchers defined country image over four decades and what consumers think it means

    The ivory tower and the street: How researchers defined country image over four decades and what consumers think it means von Lu, Irene R.R., Kwan, Ernest, Heslop, Louise A., Thomas, D. Roland, Cedzynski, Marzena

    Veröffentlicht in Journal of business research

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    Two new methods for estimating structural equation models: An illustration and a comparison with two established methods

    Two new methods for estimating structural equation models: An illustration and a comparison with two established methods von Lu, Irene R.R., Kwan, Ernest, Thomas, D. Roland, Cedzynski, Marzena


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