Perspective: New Product Failure Rates: Influence of Argumentum ad Populum and Self-Interest von Castellion, George, Markham, Stephen K.

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The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market by David Midgley: Book Reviews von Castellion, George

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Hot Spots: Why Some Teams, Workplaces and Organizations Buzz with Energy-and Others Don't by Lynda Gratton: Book Reviews von Castellion, George

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Perspective: New Product Failure Rates: Influence of A rgumentum ad P opulum and Self‐Interest von Castellion, George, Markham, Stephen K.

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The PDMA handbook of new product development, second edition von Kahn, Kenneth B, Castellion, George, Griffin, Abbie

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PDMA Handbook of New Product Development (2nd Edition) von Kahn Kenneth B

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Photochemical Studies. LII. The Nitrous Oxide-Ethane System1 von Castellion, George A, Noyes, W. Albert

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The Design of Business: Why Design Thinking Is the Next Competitive Advantage by Roger Martin and Design-Driven Innovation: Changing the Rules of Competition by Radically Innovatin... von Castellion, George

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Innovating at the Top: How Global CEOs Drive Innovation for Growth and Profit by Roland Berger, Soumitra Dutta, Tobais Raffel, and Geoffrey Samuels von Castellion, George

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The Product Manager's Desk Reference by Steven Haines von Castellion, George

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Market Rebels: How Activists Make or Break Radical Innovations by Hayagreeva Rao von Castellion, George

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Strategy, Innovation, and Change: Challenges for Management Edited by Robert Galavan, John Murray, and Costas Markides von Castellion, George

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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets by James C. Anderson, Nirmalya Kumar, and James A. Narus von Castellion, George

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X-Teams: How To Build Teams That Lead, Innovate, and Succeed by Deborah Ancona and Henrik Bresman von Castellion, George

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Do It Wrong Quickly: How the Web Changes the Old Marketing Rules by Mike Moran von Castellion, George

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Catalyst Code: The Strategies behind the World's Most Dynamic Companies by David S. Evans and Richard Schmalensee and Invisible Engines: How Software Platforms Drive Innovation and... von Castellion, George

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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath von Castellion, George

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Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-Based Management by Jeffrey Pfeffer and Robert I.Sutton von Castellion, George

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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets by Hermann Simon, Frank F. Bilstein, and Frank Luby von Castellion, George

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Kellogg on Branding: By the Marketing Faculty of the Kellogg School of Management by Alice M. Tybout and Tim Calkins (eds.) von Castellion, George

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