Leader‐Driven Primacy: Using Attribute Order to Affect Consumer Choice von Carlson, Kurt A., Meloy, Margaret G., Russo, J. Edward

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When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings von Shu, Suzanne B., Carlson, Kurt A.

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Specialist Competitor Referrals: How Salespeople Can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales von Blanchard, Simon J., Hada, Mahima, Carlson, Kurt A.

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Information distortion in the evaluation of a single option von Bond, Samuel D., Carlson, Kurt A., Meloy, Margaret G., Russo, J. Edward, Tanner, Robin J.

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Generating Objectives: Can Decision Makers Articulate What They Want? von Bond, Samuel D, Carlson, Kurt A, Keeney, Ralph L

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The Goal of Consistency as a Cause of Information Distortion von Russo, J. Edward, Carlson, Kurt A, Meloy, Margaret G, Yong, Kevyn

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Biased Predecisional Processing of Leading and Nonleading Alternatives von Blanchard, Simon J., Carlson, Kurt A., Meloy, Margaret G.

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The rule of three: How the third event signals the emergence of a streak von Carlson, Kurt A., Shu, Suzanne B.

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The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice von CARLSON, KURT A., WOLFE, JARED, BLANCHARD, SIMON J., HUBER, JOEL C., ARIELY, DAN

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Catching nonconscious goals in the act of decision making von Carlson, Kurt A., Tanner, Robin J., Meloy, Margaret G., Russo, J. Edward

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The Last Name Effect: How Last Name Influences Acquisition Timing von Carlson, Kurt A., Conard, Jacqueline M.

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Biased Interpretation of Evidence by Mock Jurors von Carlson, Kurt A, Russo, J. Edward

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Benefits Leader Reversion: How a Once-Preferred Product Recaptures Its Standing von Carlson, Kurt A., Meloy, Margaret G., Lieb, Daniel

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Improving Preference Assessment: Limiting the Effect of Context Through Pre-exposure to Attribute Levels von Carlson, Kurt A, Bond, Samuel D

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Limiting predecisional distortion by prior valuation of attribute components von Carlson, Kurt A, Pearo, Lisa Klein

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Backing the Boys in the Civil War: Chicago’s Home Front Supports the Troops – And Grows in the Process von Carlson, Kurt A.

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A theoretical framework for goal-based choice and for prescriptive analysis von Carlson, Kurt A., Janiszewski, Chris, Keeney, Ralph L., Krantz, David H., Kunreuther, Howard C., Luce, Mary Frances, Russo, J. Edward, van Osselaer, Stijn M. J., von Winterfeldt, Detlof

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The Last Name Effect: How Last Name Influences Acquisition Timing: Figure 1 von Carlson, Kurt A., Conard, Jacqueline M.

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HOW THE BEAR HUNTS GUERILLAS: THE EVOLUTION OF RUSSIAN COUNTER-IRREGULAR WARFARE FROM 1994 TO PRESENT von Arbitter, Benjamin A, Carlson, Kurt A

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Preference Refinement After a Budget Contraction von Ross, Gretchen, Carlson, Kurt A, Meloy, Margaret G

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