The Effects of Personal Values on Travel Motivation and Behavioral Intention von Li, Mimi, Cai, Liping A.

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Expectation, Motivation, and Attitude: A Tourist Behavioral Model von Hsu, Cathy H. C., Cai, Liping A., Mimi Li

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Destination image and tourist loyalty: A meta-analysis von Zhang, Hongmei, Fu, Xiaoxiao, Cai, Liping A., Lu, Lin

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Quality Services and Experiences in Hospitality and Tourism von Cai, Liping A, Alaedini, Pooya

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Image of China Tourism and Sustainability Issues in Western Media -- An Investigation of National Geographic von Chen, Yi, Huang, Zhuowei (Joy), Cai, Liping A

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Modeling consumer-based brand equity for multinational hotel brands – When hosts become guests von Huang, Zhuowei (Joy), Cai, Liping A.

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Beyond Video Game Competition: Novel Dimensions of Live Esports Event Experiences Through Co-Creation von Jung, Shinyong, Chen, Jijun, Cai, Liping A.

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A Subcultural Analysis of Tourism Motivations von Li, Mimi, Zhang, Hanqin, Cai, Liping A.

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A model of senior tourism motivations—Anecdotes from Beijing and Shanghai von Hsu, Cathy H.C., Cai, Liping A., Wong, Kevin K.F.

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Food as a form of destination identity: A tourism destination brand perspective von Lin, Yi-Chin, Pearson, Thomas E., Cai, Liping A.

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The influence of self-construal and co-consumption others on consumer complaining behavior von Wei, Wei, Miao, Li, Cai, Liping A., Adler, Howard

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Dual modes of ‘Good will hunting’: Untangling the reputation and relationship correlations en route to foreign amity von Kim, Soo Yun, Choi, Suh-hee, Kim, Jeong-Nam, Cai, Liping A.

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Tourism Branding: Communities in Action von Cai, Liping, Gartner, William C, Munar, Ana Maria

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Modeling event attendees’ experiences during customer-customer encounters (CCEs) von Wei, Wei, Miao, Li, Cai, Liping A, Adler, Howard

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A model of community-based festival image von Huang, Joy Zhuowei, Li, Mimi, Cai, Liping A.

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A model of wine tourist behaviour: a festival approach von Yuan, Jingxue (Jessica), Morrison, Alastair M., Cai, Liping A., Linton, Sally

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Tourist purchase decision involvement and information preferences von Cai, Liping A., Feng, Ruomei, Breiter, Deborah

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Dimensionality and associations of country and destination images and visitor intention von Choi, Suh-hee, Cai, Liping A.

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Analyzing government role in rural tourism development: An empirical investigation from China von Liu, Chunyan, Dou, Xueting, Li, Jiangfeng, Cai, Liping A.

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WWW.Branding.States.US:An analysis of brand-building elements in the US state tourism websites von Lee, Gyehee, Cai, Liping A., O’Leary, Joseph T.

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