9 - Modeling the effectiveness of radio frequency identification (RFID) technologies in improving sales performance in fashion retail outlets von De Marco, A., Cagliano, A.C., Nervo, M.L., Rafele, C.

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Contributor contact details von Wong, W.K., Wong, W.K., Guo, Z.X., Wong, W.K., Bottani, E., Rizzi, A., Montanari, R., Bertolini, M., Volpi, A., Azevedo, S.G., Prata, P., Fazendeiro, P., Ngai, E.W.T., Chau, D.C.K., Chan, A.Y.M., Chan, B.C.M., Wu, W.W.S., Poon, J.K.L., Leung, S.Y.S., Fan, J.T., Chan, S.F., Teucke, M., Scholz-Reiter, B., Zeng, Z.H., Mok, P.Y., Lui, A., Lo, C.K.Y., De Marco, A., Cagliano, A.C., Nervo, M.L., Rafele, C.

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