Engagement across three social media platforms: An exploratory study of a cause-related PR campaign von Paek, Hye-Jin, Hove, Thomas, Jung, Yumi, Cole, Richard T.

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Artificial Intelligence in Liver Transplantation von Khorsandi, Shirin Elizabeth, Hardgrave, Hailey J., Osborn, Tamara, Klutts, Garrett, Nigh, Joe, Spencer-Cole, Richard T., Kakos, Christos D., Anastasiou, Ioannis, Mavros, Michail N., Giorgakis, Emmanouil

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Playing With Food: Content Analysis of Food Advergames von LEE, MIRA, CHOI, YOONHYEUNG, QUILLIAM, ELIZABETH TAYLOR, COLE, RICHARD T.

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Call Your Legislator: A Field Experimental Study of the Impact of a Constituency Mobilization Campaign on Legislative Voting von Bergan, Daniel E., Cole, Richard T.

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The Impetus for (and Limited Power of) Business Self-Regulation: The Example of Advergames von QUILLIAM, ELIZABETH TAYLOR, LEE, MIRA, COLE, RICHARD T., KIM, MIKYOUNG

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National Assessment of the Perceived Writing Skills of Entry-Level PR Practitioners von Cole, Richard T., Hembroff, Larry A., Corner, Andrew D.

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Effects of negative political advertising on the political process von Garramone, Gina M., Atkin, Charles K., Pinkleton, Bruce E., Cole, Richard T.

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A Multimethod Approach to Evaluating Social Media Campaign Effectiveness von Hye-Jin Paek, Hove, T., Cole, R. T.

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Generic drugs get a life von Cole, Richard T, Saputo, Doreen

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Focus on noncovalent interactions von Cole, Richard B

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Telling the Statewide Testing Story... and Living to Tell It Again von Roeber, Edward D., Donovan, David L., Cole, Richard T.

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Getting it write? von Berry, Jeremy, Cole, Richard T

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Who's the Father of Public Relations? The Paternity Case for Edward Bernays von Cole, Richard T

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The Global Public Relations Handbook: Theory, Research, and Practice von Cole, Richard T

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The Training of Michigan Teachers von Cole, Richard T., Ed

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Book Reviews -- Predictions of Public Opinion from the Mass Media Computer Content Analysis and Mathematical Modeling by David P. Fan von Cole, Richard T

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220 pp., $42.95 David P. Fan Predictions of Public Opinion from the Mass Media Computer Content Analysis and Mathematical Modeling 1988 Greenwood Press Westport, CT von Cole, Richard T.

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Taking The Detroit Auto Show International: A Former Journa von Cole, Richard T

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Book Reviews (Book Review) von Shaw, Donald L

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Communication in Latin America: Journalism, Mass Media, and Society (Book Review)

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