What defines "successful" university brands? von Chapleo, Chris

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The role of a good receptionist von Chapleo, Daphne

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Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities? von Chapleo, Chris

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Reviewing the Practice Standards Scheme von Chapleo, Daphne

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To post or not to post? Exploring the motivations behind brand-related engagement types on social networking sites von Yesiloglu, Sevil, Memery, Juliet, Chapleo, Chris

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Managing employee attention and internal branding von Liu, Gordon, Ko, Wai Wai, Chapleo, Chris

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Brand 'infrastructure' in nonprofit organizations: Challenges to successful brand building? von Chapleo, Chris

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How and When Socially Entrepreneurial Nonprofit Organizations Benefit From Adopting Social Alliance Management Routines to Manage Social Alliances? von Liu, Gordon, Ko, Wai Wai, Chapleo, Chris

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Brands in higher education challenges and potential strategies von Chapleo, Chris

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Denis Frank Oliver von Huddart, Richard, Chapleo, Daphne

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An exploration of branding approaches in UK universities von Chapleo, Chris

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Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand von Clark, Paul, Chapleo, Chris, Suomi, Kati

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Branding a tertiary institution by committee: An exploration of internal brand analysis and management processes von Chapleo, Chris, Clark, Paul

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Brands in Higher Education von Chapleo, Chris

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Contemporary thought in higher education marketing von Chapleo, Chris, O'Sullivan, Helen

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Workplace foodservice; perception of quality and trust von Price, Sarah, Hartwell, Heather, Hemingway, Ann, Chapleo, Chris

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Barriers to brand building in UK universities? von Chapleo, Chris

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The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students von Alcaide-Pulido, Purificación, O'Sullivan, Helen, Chapleo, Chris

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How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances von Liu, Chih-Yao, Ko, Wai Wai, Chapleo, Chris

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A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector von Leijerholt, Ulrika, Chapleo, Chris, O’Sullivan, Helen

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