Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation” von Chandon, Jean-Louis, Laurent, Gilles, Valette-Florence, Pierre

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Consumer-Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands von Kessous, Aurélie, Roux, Elyette, Chandon, Jean-Louis

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Perceived Value of the Mass-Customized Product and Mass Customization Experience for Individual Consumers von Merle, Aurélie, Chandon, Jean-Louis, Roux, Elyette, Alizon, Fabrice

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Targeting without alienating on the Internet: Ethnic minority and majority consumers von Bartikowski, Boris, Taieb, Besma, Chandon, Jean-Louis

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Affective trust in buyer-seller relationships: a two-dimensional scale von Akrout, Houcine, Diallo, Mbaye Fall, Akrout, Wafa, Chandon, Jean-Louis

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Unmasking the ambushers: conceptual framework and empirical evidence von Mazodier, Marc, Quester, Pascale, Chandon, Jean-Louis

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Factors influencing consumer behaviour towards store brands: evidence from the French market von Fall Diallo, Mbaye, Chandon, Jean-Louis, Cliquet, Gérard, Philippe, Jean

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Competitive advantage from marketing the SDGs: a luxury perspective von Hepner, Judith, Chandon, Jean-Louis, Bakardzhieva, Damyana

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Battling for consumer memory: Assessing brand exclusiveness and brand dominance from citation-list von Chandon, Jean-Louis, Laurent, Gilles, Lambert-Pandraud, Raphaëlle

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In search of new planets in the luxury galaxy von Chandon, Jean-Louis, Laurent, Gilles, Valette-Florence, Pierre

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Evermore subjective and contingent luxury von Chandon, Jean-Louis, Laurent, Gilles, Valette-Florence, Pierre

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Is there still a gender effect on CEO compensation? von Leszczynska, Dorota, Chandon, Jean-Louis

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A verbal rating scale to measure Japanese consumers' perceptions of product quality von Bartikowski, Boris, Kamei, Katsuyuki, Chandon, Jean-Louis

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Construction and validation of a hybrid model to measure perceived public service quality (PSQ) von Guenoun, Marcel, Goudarzi, Kiane, Chandon, Jean-Louis

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Adolescent shopping behaviour: Different assimilation and individuation needs in France and the United States von Gentina, Élodie, Chandon, Jean-Louis

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Desired Ageing Well: Predictive validity for consumers aged 50–80 von Sengès, Eloïse, Guiot, Denis, Chandon, Jean-Louis

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The impact of a World Wide Web site visit on brand image in the motor vehicle and mobile telephone industries von Müller, Brigitte, Chandon, Jean-Louis

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Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design von Merle, Aurélie, Chandon, Jean-Louis, Roux, Elyette

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An Empirical Study of Servqual's Dimensionality von Llosa, Sylvie, Chandon, Jean-Louis, Orsingher, Chiara

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The role of gender on the frequency of shopping with friends during adolescence: Between the need for individuation and the need for assimilation von Gentina, Elodie, Chandon, Jean-Louis

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