Preference Refinement after a Budget Contraction von Ross, Gretchen R, Meloy, Margaret G, Carlson, Kurt A

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When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings von Shu, Suzanne B., Carlson, Kurt A.

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Specialist Competitor Referrals: How Salespeople Can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales von Blanchard, Simon J., Hada, Mahima, Carlson, Kurt A.

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Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior von Tanner, Robin J., Carlson, Kurt A.

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Generating Objectives: Can Decision Makers Articulate What They Want? von Bond, Samuel D, Carlson, Kurt A, Keeney, Ralph L

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The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal von BLANCHARD, SIMON J., CARLSON, KURT A., HYODO, JAMIE D.

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The Goal of Consistency as a Cause of Information Distortion von Russo, J. Edward, Carlson, Kurt A, Meloy, Margaret G, Yong, Kevyn

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Leader‐Driven Primacy: Using Attribute Order to Affect Consumer Choice von Carlson, Kurt A., Meloy, Margaret G., Russo, J. Edward

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Biased Predecisional Processing of Leading and Nonleading Alternatives von Blanchard, Simon J., Carlson, Kurt A., Meloy, Margaret G.

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Catching nonconscious goals in the act of decision making von Carlson, Kurt A., Tanner, Robin J., Meloy, Margaret G., Russo, J. Edward

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Implementing a Hospitalist Program in a Critical Access Hospital von Dougan, Brian M., Montori, Victor M., Carlson, Kurt W.

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The rule of three: How the third event signals the emergence of a streak von Carlson, Kurt A., Shu, Suzanne B.

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The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice von CARLSON, KURT A., WOLFE, JARED, BLANCHARD, SIMON J., HUBER, JOEL C., ARIELY, DAN

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Leader-focused search: The impact of an emerging preference on information search von Carlson, Kurt A., Guha, Abhijit

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Choosing an Inferior Alternative von Russo, J. Edward, Carlson, Kurt A., Meloy, Margaret G.

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Goal Reversion in Consumer Choice von Carlson, Kurt A., Meloy, Margaret G., Miller, Elizabeth G.

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Information distortion in the evaluation of a single option von Bond, Samuel D., Carlson, Kurt A., Meloy, Margaret G., Russo, J. Edward, Tanner, Robin J.

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Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands von Hydock, Chris, Chen, Zoey, Carlson, Kurt

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Improving the Generation of Decision Objectives von Bond, Samuel D, Carlson, Kurt A, Keeney, Ralph. L

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The Last Name Effect: How Last Name Influences Acquisition Timing von Carlson, Kurt A., Conard, Jacqueline M.

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