We Are What We Post? Self‐Presentation in Personal Web Space von Jensen Schau, Hope, Gilly, Mary C.

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eTailQ: dimensionalizing, measuring and predicting etail quality von Wolfinbarger, Mary, Gilly, Mary C

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Consumer Identity Renaissance: The Resurgence of Identity‐Inspired Consumption in Retirement von Schau, Hope Jensen, Gilly, Mary C., Wolfinbarger, Mary

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Employees as internal audience: how advertising affects employees’ customer focus von Celsi, Mary Wolfinbarger, Gilly, Mary C.

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Exploring Factors That Influence Student Engagement in Community-Engaged Learning Activities Within a Pharmacy Context von Fang, Kayla M., Lau, Gilly C., Park, Jamie Y., Tchen, Paulo

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Shopping Online for Freedom, Control, and Fun von Wolfinbarger, Mary, Gilly, Mary C.

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Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services von Dellande, Stephanie, Gilly, Mary C., Graham, John L.

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A Dyadic Study of Interpersonal Information Search von Gilly, M. C., Graham, J. L., Wolfinbarger, M. F., Yale, L. J.

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Long–term effects of flipper bands on penguins von M. Gauthier-Clerc, J. -P. Gendner, Ribic, C. A., Fraser, W. R., Woehler, E. J., S. Descamps, C. Gilly, C. Le Bohec, Le Maho, Y.

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So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them von Ertimur, Burçak, Gilly, Mary C.

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Gender differences in the pricing of professional services: Implications for income and customer relationships von Cron, William L., Gilly, Mary C., Graham, John L., Slocum, John W.

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The impact of diversity on institutional longevity von Cross, Samantha N.N., Gilly, Mary C.

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Managing consumer debt: Culture, compliance, and completion von Dellande, Stephanie, Gilly, Mary C., Graham, John L.

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Dibs! Customer Territorial Behaviors von Griffiths, Merlyn A., Gilly, Mary C.

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Cultural Competence and Cultural Compensatory Mechanisms in Binational Households von Cross, Samantha N.N., Gilly, Mary C.

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Consumption compromises: Negotiation and unification within contemporary families von Cross, Samantha N.N., Gilly, Mary C.

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Hubble Bubble Trouble: The Need for Education About and Regulation of Hookah Smoking von Griffiths, Merlyn A., Harmon, Tracy R., Gilly, Mary C.

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It Don't Come Easy: Overcoming Obstacles to Technology Use Within a Resistant Consumer Group von GILLY, MARY C., CELSI, MARY WOLFINBARGER, SCHAU, HOPE JENSEN

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The impact of code switching on service encounters von Schau, Hope Jensen, Dellande, Stephanie, Gilly, Mary C.

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The Role of Marketing in Ritual Evolution von Cross, Samantha N. N., Harrison, Robert L., Gilly, Mary C.

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