Interactivity and its Facets Revisited: Theory and Empirical Test von Johnson, Grace J., Bruner II, Gordon C., Kumar, Anand

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Explaining consumer acceptance of handheld Internet devices von Bruner, Gordon C., Kumar, Anand

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Toward a unified theory of consumer acceptance technology von Kulviwat, Songpol, Bruner II, Gordon C., Kumar, Anand, Nasco, Suzanne A., Clark, Terry

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Self-efficacy as an antecedent of cognition and affect in technology acceptance von Kulviwat, Songpol, C. Bruner II, Gordon, P. Neelankavil, James

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The CAT model: Extensions and moderators of dominance in technology acceptance von Nasco, Suzanne A., Kulviwat, Songpol, Kumar, Anand, Bruner II, Gordon C.

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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 7 von Bruner II, Gordon C

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Assessing Progress In Advertising-Related Scale Development & Usage von Bruner II, Gordon C., King, Maryon F.

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Web Commercials and Advertising Hierarchy-of-Effects von BRUNER II, GORDON C, KUMAR, ANAND

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Interactivity and its facets revisited: theory and empirical rest von Johnson, Grace J, Bruner, II, Gordon C, Kumar, Anand

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Webpage Background and Viewer Attitudes von STEVENSON, JULIE S, BRUNER II, GORDON C, KUMAR, ANAND

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The Antecedents of the Market Orientation in Higher Education von Wasmer, D. J, Bruner, Gordon C. II

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Is the Marketing Concept Unacceptable for Application in the Classroom? von Bruner, Gordon C.

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Belief in Karma von Bruner II, Gordon C

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Social Comparison Orientation von Bruner II, Gordon C

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Cognitive Resource Demands von Bruner II, Gordon C

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Attachment to the Brand (Brand-Self Connection) von Bruner II, Gordon C

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Justice (Interactional) von Bruner II, Gordon C

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Speed of Transaction (Digital) von Bruner II, Gordon C

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Lead User (Domain Specific) von Bruner II, Gordon C

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Service Convenience (Access) von Bruner II, Gordon C

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