Customer-to-customer value co-creation and co-destruction in sporting events von Kim, Kyungyeol (Anthony), Byon, Kevin K., Baek, Wooyeul

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Editorial: Is the singularity near? Causal inference in sport consumer behavior research von Byon, Kevin K, Du, James, Pyun, Do Young

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Exploring the relationship between super-leadership, self-leadership, and exercise commitment in university Taekwondo teams von Park, Myoung-Eun, Byon, Kevin K

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Push and pull factors associated with the consumption of women’s professional basketball games: A canonical correlation analysis von Min, Sophia D., Zhang, James J., Byon, Kevin K.

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Social Atmospherics, Affective Response, and Behavioral Intention Associated With Esports Events von Jang, Wooyoung W., Kim, Kyungyeol A., Byon, Kevin K.

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Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage von Hahm, Jeongbeom, Choi, Heedong, Matsuoka, Hirotaka, Kim, Jiyoung, Byon, Kevin K.

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Antecedents of esports gameplay intention: Genre as a moderator von Jang, Wooyoung (William), Byon, Kevin K.

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The influence of core service quality associated with Korean women’s volleyball on national image and consumption engagement of Korean products: Perspective of Korean Wave in Thail... von Jeon, Jong-Hwan, Byon, Kevin K., Song, Hyunseok, Park, Sung-Bae Roger

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Impact of core and peripheral service quality on consumption behavior of professional team sport spectators as mediated by perceived value von Byon, Kevin K., Zhang, James J., Baker, Thomas A.

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Development of a scale measuring destination image von Byon, Kevin K, Zhang, James J

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Is mobile gaming a new pillar of esports? Exploring players' in-game purchases in PC and mobile platforms by using flow and clutch von Chou, Ssu-Yun, Jang, Wooyoung (William), Ma, Shang Chun, Chang, Ching-Hung, Byon, Kevin K.

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Online consumer reviews of a sport product: an alternative path to understanding brand associations von Williams, Antonio S., Heo, Yoon, Choi, Jun Woo, Pedersen, Zack P., Byon, Kevin K.

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Clustering Esports Gameplay Consumers via Game Experiences von Jang, Wooyoung William, Byon, Kevin K., Pecoraro, Jennifer, Tsuji, Yosuke

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Antecedents and consequence associated with esports gameplay von Jang, Wooyoung (William), Byon, Kevin K

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Moderating Effect of the Power-Distance Belief on the Relationship between Employees' Service Failures and Customers' Behavioral Outcomes in the Sport Service Industry von Song, Hyunseok, Byon, Kevin K.

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The show must go on: The mediating role of self-assessment in the relationship between performers’ technology acceptance and satisfaction level with remote performances in Korea du... von Hahm, Joon Beom, Byon, Kevin K., Hyun, Yeon Ah, Hahm, Jeongbeom

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Examining structural relationships among sport service environments, excitement, consumer-to-consumer interaction, and consumer citizenship behaviors von Kim, Kyungyeol (Anthony), Byon, Kevin K., Baek, Wooyeul, Williams, Antonio S.

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Effect of Prior Gameplay Experience on the Relationships between Esports Gameplay Intention and Live Esports Streaming Content von Jang, Wooyoung (William), Byon, Kevin K., Song, Hyunseok

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Identifying online sports betting motivations associated with betting intention von Song, Hyunseok, Byon, Kevin K., Pedersen, Paul M.

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Event impacts associated with residents' satisfaction and behavioral intentions: a pre-post study of the Nanjing Youth Olympic Games von Zhang, Jingxian (Cecilia), Byon, Kevin K, Xu, Kaijuan, Huang, Haiyan

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