Examining the Use, Perception, and Motivation of Cord-Cutting: A Consumer Segment Approach von Kim, Hun, Chan-Olmsted, Sylvia M., Hwang, Kyung-Ho, Chang, Byeng-Hee

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The psychology behind QR codes: User experience perspective von Shin, Dong-Hee, Jung, Jaemin, Chang, Byeng-Hee

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Effects of AI Speaker"s Cognitive and Emotional Decision-Making on AI Trust von Ko, Jeongmin, Chang, Byeng-Hee

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Success Factors of Cable Network Brand Extension: Focusing on the Parent Network, Composition, Fit, Consumer Characteristics, and Viewing Habits von Chang, Byeng-Hee, Chan-Olmsted, Sylvia M.

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Exploring Influential Factors on Music Piracy Across Countries von Ki, Eyun-Jung, Chang, Byeng-Hee, Khang, Hyoungkoo

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The Impact of Korean Wave on the Distribution of Consumer Goods Exports von Hun KIM, 김협, Byeng-Hee CHANG, Jiseob PARK

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Toward an integrated model of software piracy determinants: A cross-national longitudinal study von Chang, Byeng-Hee, Nam, Sang-Hyun, Kwon, Shin-Hye, Chan-Olmsted, Sylvia M.

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Feedback effect of brand extension in cable networks established by parent newspaper brands: applying expectation disconfirmation theory von Baek, Sang Ki, Nam, Sang-Hyun, Chang, Byeng-Hee

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Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies von Chang, Byeng-Hee, Nam, Sang-Hyun, Chan-Olmsted, Sylvia M., Kim, Hun

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The Impact of Korean Wave on the Distribution of Consumer Goods Exports von KIM, Hun, KIM, Hyeob, CHANG, Byeng-Hee, PARK, Jiseob

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Evaluating the Comfort Experience of a Head-Mounted Display with the Delphi Methodology von 이도연, Doyeon Lee, 장병희, Byeng-hee Chang, 박지섭, Jiseob Park

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Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television von Chan-Olmsted, Sylvia M., Chang, Byeng-Hee

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Exploring factors affecting the adoption and continuance of online games among college students in South Korea: Integrating uses and gratification and diffusion of innovation appro... von Chang, Byeng-Hee, Lee, Seung-Eun, Kim, Byoung-Sun

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Devising a Practical Model for Predicting Theatrical Movie Success: Focusing on the Experience Good Property von Chang, Byeng-Hee, Ki, Eyun-Jung

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The Potential Effect of VOD on the Sequential Process of Theatrical Movies von Nam, Sang-Hyun, Chang, Byeng-Hee, Park, Joo-Yeun

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Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants von Chan-Olmsted, Sylvia M., Chang, Byeng-Hee

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剧场电影成功的实际预测模型：以电影的体验商品特性为重点 von Byeng—Hee Chang[美] Eyun—Jung Ki 王建陵（译）

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Repeat Consumption of Media Goods: Examining Factors von Chang, Byeng-Hee, Nam, Sang-Hyun, Chan-Olmsted, Sylvia M, Kim, Hun

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Relative Constancy of Advertising Spending: A Cross-National Examination of Advertising Expenditures and Their Determinants von Chang, Byeng-Hee, Chan-Olmsted, Sylvia M.

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Local vs. Foreign Television Drama: Niche Analysis of a South Korean Audience's Use of Korean, American and Japanese Dramas von Chang, Byeng-Hee, Khang, Hyoungkoo, Jeong, Irkwon, Chung, Jin-Young, Nam, Sang-Hyun

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