Interfirm Structure and Buyer-Salesperson Behavior Impact on Relationship Outcomes von Johnson-Busbin, Julie T., Busbin, James W., Boles, James S., Barksdale, Hiram C.

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Exploiting AMT in small manufacturing firms for global competitiveness von Mechling, George W., Pearce, James W., Busbin, James W.

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THE EVOLUTION OF COMPETITIVE ADVANTAGE: HAS VIRTUAL MARKETING REPLACED TIME-BASED COMPETITION? von Johnson, Julie T., Busbin, James W.

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MARKET TRACKING, RESEARCH & DEVELOPMENT AND INTERNATIONAL COMPETITION: AN EXAMINATION OF LINKAGES TO PROFITABILITY von Johnson, Julie T., Busbin, James W., Pearce, James W.

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Linking Customer Service Orientation to Competitive Performance: Does the Marketing Concept Really Work? von Wright, Newell D., Pearce, James W., Busbin, James W.

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Consulting Effectiveness in Smaller Companies: Guidelines for the Consultant and User von Tunwall, Craig A, Busbin, James W

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Improving Spreadsheet Control For Sales Managers Through the Use of the Systems Development Life Cycle von Busbin, James W., Gross, Ernst P., Dillon, Thomas

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The Role of Marketing Research and Decision Systems in the Marketing Process von Busbin, James W.

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THE EVOLUTION OF COMPETITIVE ADVANTAGE HAS VIRTUAL MARKETING REPLACED TIMEBASED COMPETITION von Johnson, Julie T., Busbin, James W.

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Evolutionary Changes in the Marketing of Mental Health Products to Government, Business and Industry von Busbin, James W.

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Exploiting AMT in small manufacturing firms for globalcompetitiveness von Mechling, George W., Pearce, James W., Busbin, James W.

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Consulting Effectiveness in Smaller Companies Guidelinesfor the Consultant and User von Tunwall, Craig A., Busbin, James W.

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Caribbean Trade Program Helps Marketers as Well as Neighbors von Busbin, James W

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Advertising Handbook for Health Care Services (1986), William J. Winston, Ed., New York: The Haworth Press. $125.00 von Busbin, James W.

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Information Processing Research in Advertising. Harris, Richard J. Hillsdale, NJ: Lawrence Erlbaum Associates, 1983. 322 Pp. $36.00 von Busbin, James W.

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Advertising Handbook for Health Care Services von James W. Busbin

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Book Reviews -- Advertising Handbook for Health Care Services edited by William J. Winston von Busbin, James W

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Information Processing Research in Advertising von James W. Busbin

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Employee wellness programs: a strategy for increasing participation von Busbin, J W, Campbell, D P

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Employee Wellness Programs: A Strategy for Increasing Participation von Busbin, James W, Campbell, David P

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