The Readability of Consumer- Oriented Bank Brochures: An Empirical Investigation von Burton, Gene E.

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The Use of Behavioral Labs in U.S. Business Schools von Burton, Gene E.

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Doctors and Their Advertising von Burton, Gene E.

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The "Clustering Effect": An Idea-Generation Phenomenon During Nominal Grouping von Burton, Gene E.

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What Graduates Want from Their Jobs von Burton, Gene E

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Learning Objectives and Testing: An Analysis of Six Principles of Economics Textbooks, Using Bloom's Taxonomy von Karns, James M. L., Burton, Gene E., Martin, Gerald D.

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Effects of contract grading on student evaluations of teachers von BURTON, GENE E., PATHAK, DEV S., BURTON, DAVID B.

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Achieving Synergy from Synergogy: Superior Student Learning in the International Business Class von Burton, Gene E.

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Attitudes toward the advertising by lawyers, doctors, and CPA's von Burton, Gene

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The Measurement of Distortion Tendencies Induced by the Win-Lose Nature of In-group Loyalty von Burton, Gene E.

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Attitudes Toward the Advertising by Lawyers, Doctors, and CPA's von Burton, Gene E.

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Ito, Takatoshi, "The Japanese Economy" (Book Review) von Burton, Gene E

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Engholm, Christopher, "When Business East Meets Business West: The Guide to Practice and Protocol in the Pacific Rim" (Book Review) von Burton, Gene E

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Carvounis, Chris C., and Brenda Z. Carvounis, "U.S. Commercial Opportunities in the Soviet Union: Marketing, Production, and Strategic Planning Perspectives" (Book Review) von Burton, Gene E

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Learning Objectives and Testing: An Analysis of Six Principles of Economics Textbooks, Using Bloom's Taxonomy: Introduction von Karns, James M L, Burton, Gene E, Martin, Gerald D

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Learning Objectives and Testing: An Analysis of Six Principles of Economics Textbooks, Using Bloom's Taxonomy von Karns, James M. L., Burton, Gene E., Martin, Gerald D.

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The Management Crunch: A Challenge for Business Education von Burton, Gene E., Pathak, Dev S., Zigli, Ron M.

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The Effects of Organizational Communication on Job Satisfaction and Motivation Factors for Management von Burton, Gene E., Pathak, Dev S., Zigli, Ron M.

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A Comparison of Four Studies Using A Conditional Model for the Determination of Worker Needs von Burton, Gene E., Pathak, Dev S., Zigli, Ron M., Burton, David B.

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Book Review von Peter Gray, H., Burton, Gene E., Yarbrough, Robert M., Clark, Don P., Looney, Robert, Grinols, Earl L.

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