Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers von Demiray, Melek, Burnaz, Sebnem

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Ethics, Social Responsibility and Sustainability in Marketing von Altinbasak-Farina, Ipek, Burnaz, Sebnem

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Store disorderliness effect: shoppers' competitive behaviours in a fast-fashion retail store von Coskun, Merve, Gupta, Shipra, Burnaz, Sebnem

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A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign von Sanisoglu, Meltem, Burnaz, Sebnem, Kaya, Tolga

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Human crowding and store messiness: Drivers of retail shopper confusion and behavioral intentions von Coskun, Merve, Gupta, Shipra, Burnaz, Sebnem

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A holistic framework for patient experience: 5P model von Ozcelik, Ayse Bengi, Varnali, Kaan, Burnaz, Sebnem

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Positioning of crowdfunding platforms: Turkey as an emerging market case von Burnaz, Sebnem, Demiray, Melek

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A field study on sensory cues and customer revisit intention von Haritaoglu, Gizem, KOrkmaz, Alp Tuna, Burnaz, Sebnem

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EFFECTS OF INSTITUTIONS ON ENTREPRENEURS' TRUST AND ENGAGEMENT IN CROWDFUNDING von Demiray, Melek, Burnaz, Sebnem, Li, Dahui

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Exploring the Literal Effect of COO for a New Brand: A Conjoint Analysis Approach von Coskun, Merve, Burnaz, Sebnem

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Customer experience quality dimensions in health care: Perspectives of industry experts von Burnaz, Sebnem, Ozcelik, Ayse Bengi

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A typology for P2P access based exchanges in marketplaces von Burnaz, Sebnem, Ulker, Can

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The impact of framing on donation behaviour: a research agenda von Burnaz, Sebnem, Karaosmanoglu, Elif, Demirel, Sibel

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A qualitative research on perceived authenticity of corporate social responsibility von Burnaz, Sebnem, Sahin, Gozde Nur Kazazoglu

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A cultural content analysis of multinational companies' web sites von Nacar, Ramazan, Burnaz, Sebnem

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Adoption of mobile payment systems: a study on mobile wallets von Aydin, Gokhan

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Consumer evaluations on brand extensions: B2B brands extended into B2C markets von Burnaz, Sebnem, Bilgin, Pinar

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An analysis of voters perception of visual advertisements with respect to neuromarketing approach von Burnaz, Sebnem, Girisken, Yener, Al-Burai, Ahmed

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A Decision Support on Planning Retail Tenant Mix in Shopping Malls von Burnaz, Sebnem, Topcu, Y. Ilker

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An analysis of the portrayal of gender roles in Turkish television advertisements von URAY, Nimet, BURNAZ, Sebnem

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