Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music von Ferguson, Nakeisha S., Burkhalter, Janée N.

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Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic von Burkhalter, Janée N., Curasi, Carolyn Folkman, Thornton, Corliss G., Donthu, Naveen

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Clear, conspicuous, and concise: Disclosures and Twitter word-of-mouth von Burkhalter, Janée N., Wood, Natalie T., Tryce, Stephanie A.

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Tweet this, not that: A comparison between brand promotions in microblogging environments using celebrity and company-generated tweets von Wood, Natalie T., Burkhalter, Janée N.

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Advertising to the beat: An analysis of brand placements in hip-hop music videos von Burkhalter, Janée N., Thornton, Corliss G.

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From General to Specific: Understanding Individual Characteristics and their Relationship with Neural Recordings during Media Consumption von Randolph, Adriane B, Burkhalter, Janée N

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Making ends meet: How will the elderly manage their finances and post-retirement expenses? von Moschis, George P, Burkhalter, Janée N

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The Power of Markets: Reduce Climate Risks While Creating Inclusive Prosperity von Burkhalter, Janée N., Schellhorn, Carolin D.

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Relationship Marketing: An Important Tool For Success In The Marketplace von Nwakanma, Hudson, Jackson, Annette Singleton, Burkhalter, Janee N.

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