Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet von Dijkstra, Majorie, Buijtels, Heidi E.J.J.M., van Raaij, W.Fred

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Marketing communications and consumer behavior von Levy, Sidney J, Peterson, Robert A, Moorthy, Sridhar, Hawkins, Scott A, Cotte, June, Coulter, Robin A, Moore, Melissa, Alpert, Mark I, Alpert, Judy I, Maltz, Elliot N, Dijkstra, Majorie, Buijtels, Heidi E.J.J.M., Raaij, W. Fred van, tin, David R, Dholakia, Ruby Roy

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