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  1. 1
    Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet

    Separate and joint effects of medium type on consumer responses: a comparison of television, print, and the Internet von Dijkstra, Majorie, Buijtels, Heidi E.J.J.M., van Raaij, W.Fred

    Veröffentlicht in Journal of business research

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  2. 2
    Marketing communications and consumer behavior

    Marketing communications and consumer behavior von Levy, Sidney J, Peterson, Robert A, Moorthy, Sridhar, Hawkins, Scott A, Cotte, June, Coulter, Robin A, Moore, Melissa, Alpert, Mark I, Alpert, Judy I, Maltz, Elliot N, Dijkstra, Majorie, Buijtels, Heidi E.J.J.M., Raaij, W. Fred van, tin, David R, Dholakia, Ruby Roy

    Veröffentlicht in Journal of business research

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  3. 3
    ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES

    ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES von Chatterjee, Patrali


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