The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption von Kulviwat, Songpol, Bruner, Gordon C., Al-Shuridah, Obaid

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Explaining consumer acceptance of handheld Internet devices von Bruner, Gordon C., Kumar, Anand

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Toward a unified theory of consumer acceptance technology von Kulviwat, Songpol, Bruner II, Gordon C., Kumar, Anand, Nasco, Suzanne A., Clark, Terry

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Social desirability bias: A neglected aspect of validity testing von King, Maryon F., Bruner, Gordon C.

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Self-efficacy as an antecedent of cognition and affect in technology acceptance von Kulviwat, Songpol, C. Bruner II, Gordon, P. Neelankavil, James

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An exploratory investigation of the characteristics of consumer fanaticism von Thorne, Scott, Bruner, Gordon C

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Interactivity and its Facets Revisited: Theory and Empirical Test von Johnson, Grace J., Bruner II, Gordon C., Kumar, Anand

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Gadget lovers von Bruner, Gordon C., Kumar, Anand

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Music, Mood, and Marketing von Bruner, Gordon C.

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Comparing consumer responses to advertising and non-advertising mobile communications von Nasco, Suzanne Altobello, Bruner, Gordon C.

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The CAT model: Extensions and moderators of dominance in technology acceptance von Nasco, Suzanne A., Kulviwat, Songpol, Kumar, Anand, Bruner II, Gordon C.

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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 7 von Bruner II, Gordon C

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Web Commercials and Advertising Hierarchy-of-Effects von BRUNER II, GORDON C, KUMAR, ANAND

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Webpage Background and Viewer Attitudes von STEVENSON, JULIE S, BRUNER II, GORDON C, KUMAR, ANAND

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Technology Addiction: an Exploratory Study of the Negative Impact of Technology on Consumer Welfare von Hodis, Monica A, Bruner, Gordon C

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The effect of problem recognition style on information seeking von Bruner, Gordon C

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Using Organizational Culture to Design Internal Marketing Strategies von Wasmer, D.J, Bruner, Gordon C

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Multi-item scale usage in marketing journals: 1980 to 1989 von Bruner, Gordon C, Hensel, Paul J

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Deal-Related Measures: Review and Development von Drea, John T., Bruner, Gordon C.

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PROBLEM RECOGNITION: THE CRUCIAL FIRST STAGE OF THE CONSUMER DECISION PROCESS von Bruner, Gordon C, Pomazal, Richard J

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