The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice von Brown, Christina L., Krishna, Aradhna

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Why Is the Trivial Important? A Reasons‐Based Account For the Effects of Trivial Attributes on Choice von Brown, Christina L., Carpenter, Gregory S.

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Consumption Vocabulary and Preference Formation von West, Patricia M., Brown, Christina L., Hoch, Stephen J.

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Investigating the Relationship Between Time in Market and Pioneering Advantage von Brown, Christina L, Lattin, James M

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Template-Directed Assembly of a de Novo Designed Protein von Brown, Christina L, Aksay, Ilhan A, Saville, Dudley A, Hecht, Michael H

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"Do the Right Thing:" Diverging Effects of Accountability in a Managerial Context von Brown, Christina L

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Perspectives on Multiple Category Choice von Russell, Gary J., Bell, David, Bodapati, Anand, Brown, Christina L., Chiang, Joengwen, Gaeth, Gafy, Gupta, Sunil, Manchanda, Puneet

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Cognitive Endurance as Human Capital von Brown, Christina L, Kaur, Supreet, Kingdon, Geeta, Schofield, Heather

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Preference Management: Consumer Self-Manipulation of Context von Brown, Christina L

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The Dynamics of Preference von Brown, Christina L

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It's News to Me: Framing Effects in New Categories and New Situations von Brown, Christina L

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How Do Consumers Interpret Ambiguous Service Encounters? The Biasing Effect of Theorizing by Consumers von Brown, Christina L, Raghunathan, Raj

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Effect of Accountability on Advertisers' Predictions of Consumer Response to Ads von Brown, Christina L

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Hydrogel composition and use thereof von BROWN CHRISTINA L, SUAREZ OSCAR, THERRIEN ALEXANDRE, COTTENYE NICOLAS

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When Do Irrelevant Attributes Matter? The Effect of Consideration Set Variability on Consumer Choice von Brown, Christina L, Carpenter, Gregory S

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Consumption Vocabulary and Preference Formation von West, Patricia M, Brown, Christina L, Hoch, Stephen J

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Decision Biases in Evaluating Ambiguous Information von Brown, Christina L, Chernev, Alex

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Agent Decision Making: Understanding and Predicting the Preferences of Others von West, Patricia M, Brown, Christina L

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Special issue on choice theory von Ben-Akiva, Moshe, McFadden, Daniel, Abe, Makota, Böckenholt, Ulf, Bolduc, Denis, Gopinath, Dinesh, Morikawa, Takayuki, Ramaswamy, Venkatram, Rao, Vithala, Revelt, David, Steinberg, Dan, Winer, Russell S, Deighton, John, Gupta, Sunil, Johnson, Eric J, Mellers, Barbara, Morwitz, Vicki G, O'Guinn, Thomas, Rangaswamy, Arvind, Sawyer, Alan G, Russell, Gary J, Bell, David, Bodapati, Anand, Brown, Christina L, Chiang, Joengwen, Gaeth, Gary, Manchanda, Puneet, Keane, Michael P, Huber, Joel, Lynch, John, Corfman, Kim, Feldman, Jack, Holbrook, Morris B, Lehmann, Donald, Munier, Bertrand, Schkade, David, Simonson, Itamar, DeSarbo, Wayne S, Ansari, Asim, Chintagunta, Pradeep, Himmelberg, Charles, Jedidi, Kamel, Johnson, Richard, Kamakura, Wagner, Lenk, Peter, Srinivasan, Kannan, Wedel, Michel, Meyer, Robert, Erdem, Tulin, Feinberg, Fred, Gilboa, Itzhak, Hutchinson, Wesley, Krishna, Aradhna, Lippman, Steven, Mela, Carl, Pazgal, Amit, Prelec, Drazen, Steckel, Joel, Kahn, Barbara E, Greenleaf, Eric, Irwin, Julie R, Isen, Alice M, Levin, Irwin P, Luce, Mary Frances, Pontes, Manuel C.F., Shanteau, James, Vanhuele, Marc, Young, Mark J

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Prominin2 Drives Ferroptosis Resistance by Stimulating Iron Export von Brown, Caitlin W., Amante, John J., Chhoy, Peter, Elaimy, Ameer L., Liu, Haibo, Zhu, Lihua Julie, Baer, Christina E., Dixon, Scott J., Mercurio, Arthur M.

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