The Role of Group Regulation in Student Groups : A Pedagogical Exploration von Harris, Garth, Bristow, Dennis

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The impact of a professional selling course on student perceptions : a before and after look von Harris, Garth, Gulati, Rajesh, Bristow, Dennis N, Schneider, Kenneth, Amyx, Douglas

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Holy cow!Wait 'til next year! A closer look at the brand loyalty of Chicago Cubs baseball fans von Bristow, Dennis N., Sebastian, Richard J.

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An Empirical Look at Professional Selling From a Student Perspective von Bristow, Dennis N., Gulati, Rajesh, Amyx, Douglas, Slack, Jennifer

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Instructional note: the role of group regulation in student groups: a pedagogical exploration von Harris, Garth, Bristow, Dennis

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The Impact of Personality Variables, Prior Experience, and Training on Sales Agents' Internet Utilization and Performance von Gulati, Rajesh, Bristow, Dennis N., Dou, Wenyu

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An empirical investigation of customer satisfaction with health care services von Amyx, Douglas, Bristow, Dennis N

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The Capstone Sales Course: An Integral Part of a University Level Professional Selling Program von Titus, David, Harris, Garth, Gulati, Rajesh, Bristow, Dennis

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The brand dependence scale: measuring consumers' use of brand name to differentiate among product alternatives von Bristow, Dennis N, Schneider, Kenneth C, Schuler, Drue K

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Selling the PSS in a School of Business: Relationship Selling In Practice von Titus, David, Harris, Garth, Gulati, Rajesh, Bristow, Dennis

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The Collegiate Student Orientation Scale (CSOS): Application of the Marketing Concept to Higher Education von Bristow, Dennis N., Schneider, Kenneth C.

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Do You See What I See? The Marketing Lens Model in an Academic Setting von Bristow, Dennis N.

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What's in a name? An intracultural investigation of Hispanic and Anglo consumer preferences and the importance of brand name von Bristow, Dennis N, Asquith, Jo Ann L

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To Catch a Thief: A Pedagogical Study of Retail Shoplifting von Asquith, Jo Ann L., Bristow, Dennis N.

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Formal or informal?: The impact of style of dress and forms of address on business students' perceptions of professors von Sebastian, Richard J, Bristow, Dennis

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Bargaining over the price of a product: delightful anticipation or abject dread? von Schneider, Kenneth C, Rodgers, William C, Bristow, Dennis N

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The Consumer Resource Exchange Model: an empirical investigation of construct and predictive validity von Bristow, Dennis N, Mowen, John C

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Do You See What I See? A Cross-Cultural Investigation of Consumer Perceptions of the Educational Product von Bristow, Dennis N., Amyx, Douglas

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What Do College Students, Young Families, and Empty Nesters Want in a Car? A Market Segmentation and Marketing Mix Project for Introduction to Marketing Students von Bristow, Dennis, Gulati, Rajesh, Schneider, Kenneth C.

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The Consumer Resource Exchange Model: theoretical development and empirical evaluation von Bristow, Dennis N, Mowen, John C

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