Incorporating competition into consumer behavior models: The case of the attitude-intention relationship von Laroche, Michel, Brisoux, Jacques E

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Development of a non-linear model of attitudes, intentions and competition von Laroche, Michel, Brisoux, Jacques E.

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Consumer Brand Categorisation: Basic Framework and Managerial Implications von Laroche, Michel, Rosenblatt, Jerry A, Brisoux, Jacques E

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"Brand Categorization and Product Involvement" von Brisoux, Jacques E, Cheron, Emmanuel J

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Evoked Set Formation and Composition: An Empirical Investigation Under a Routinized Response Behavior Situation von Brisoux, Jacques E, Laroche, Michel

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Brand Categorization Strategies In RRB Situations: Some Empirical Results von Laroche, Michel, Rosenblatt, Jerry, Brisoux, Jacques E, Shimotakahara, Robert

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