Consumption Ideology von Schmitt, Bernd, Brakus, J Joško, Biraglia, Alessandro

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Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? von Brakus, J. Joško, Schmitt, Bernd H, Zarantonello, Lia

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From experiential psychology to consumer experience von Schmitt, Bernd, Joško Brakus, J., Zarantonello, Lia

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The mediating effects of perception and emotion: Digital signage in mall atmospherics von Dennis, Charles, Newman, Andrew, Michon, Richard, Josko Brakus, J., Tiu Wright, Len

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Focus induced tunnel vision in managerial judgment and decision making: The peril and the antidote von Posavac, Steven S., Kardes, Frank R., Joško Brakus, J.

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The effect of digital signage on shoppers' behavior: The role of the evoked experience von Dennis, Charles, Joško Brakus, J., Gupta, Suraksha, Alamanos, Eleftherios

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New insights into the impact of digital signage as a retail atmospheric tool von Dennis, Charles, Michon, Richard, Brakus, J. JoŠko, Newman, Andrew, Alamanos, Eleftherios

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Experiences and happiness: The role of gender von Brakus, J. Joško, Chen, Weifeng, Schmitt, Bernd, Zarantonello, Lia

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Experiential product attributes and preferences for new products: The role of processing fluency von Joško Brakus, J., Schmitt, Bernd H., Zhang, Shi

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Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience von Herzenstein, Michal, Posavac, Steven S., Brakus, J. Joško

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A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter? von Dennis, Charles, Brakus, J. Joško, Ferrer, Gemma García, McIntyre, Charles, Alamanos, Eleftherios, King, Tamira

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On assuaging positive bias in environmental value elicitation von Posavac, Steven S., Joško Brakus, J., Cronley, Maria L., Jain, Shailendra Pratap

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The current state and future of brand experience von Schmitt, Bernd H, Brakus, Joško, Zarantonello, Lia

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How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries von Zarantonello, Lia, Grappi, Silvia, Formisano, Marcello, Brakus, Josko

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The wallpaper matters: Digital signage as customer-experience provider at the Harrods (London, UK) department store von Dennis, Charles, Joško Brakus, J., Alamanos, Eleftherios

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Avoiding the brand for me, us, or them? Consumer reactions to negative brand events von Gerrath, Maximilian H.E.E., Brakus, J. Joško, Siamagka, Nikoletta Theofania, Christodoulides, George

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Value Co-Creation Through Multiple Shopping Channels: The Interconnections with Social Exclusion and Well-Being von Dennis, Charles, Bourlakis, Michael, Alamanos, Eleftherios, Papagiannidis, Savvas, Brakus, J. Joško

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Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? von Brakus, J. Jos̆ko, Schmitt, Bernd H., Zarantonello, Lia

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Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers von Oba, Demi, Howe, Holly S, Fitzsimons, Gavan J

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Selective Assessment and Positivity Bias in Environmental Valuation von Posavac, Steven S, Brakus, J. Joško, Jain, Shailendra Pratap, Cronley, Maria L

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