The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits von Lichtenstein, Donald R., Drumwright, Minette E., Braig, Bridgette M.

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Consumer Attachments to Human Brands: The "Oprah Effect" von Loroz, Peggy Sue, Braig, Bridgette M.

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DEVELOPING EMPATHY AS A STRATEGIC AND TACTICAL SKILL IN THE CONTEXT OF INNOVATING FOR TRANSGENDER CONSUMERS von Braig, Bridgette M., Witt, Heather

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The Moderating Role of Advertising Context in the Evaluation of (In)congruent Brand Extensions von Malaviya, Prashant, Braig, Bridgette M

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Exploring the Experience of Consuming Contemporary Art von Braig, Bridgette M, Krane, Susan

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Interdisciplinary Insights into Incongruity: Cognition, Language, and Art von Braig, Bridgette M

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