Social Identity and Brand Equity Formation: A Comparative Study of Collegiate Sports Fans von Boyle, Brett A., Magnusson, Peter

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The Impact of Customer Characteristics and Moral Philosophies on Ethical Judgments of Salespeople von Boyle, Brett A.

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The Internet in industrial channels: its use in (and effects on) exchange relationships von Boyle, Brett A.

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Internet Use within the U.S. Plastics Industry von Boyle, Brett A., Alwitt, Linda F.

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Power, bureaucracy, influence, and performance: Their relationships in industrial distribution channels von Boyle, Brett A., Dwyer, F.Robert

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A multi-dimensional perspective on salesperson commitment von Boyle, Brett A.

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The importance of the industrial inside sales force: A case study von Boyle, Brett A.

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Points of Reference and Individual Differences as Sources of Bias in Ethical Judgments von Boyle, Brett A., Dahlstrom, Robert F., Kellaris, James J.

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A Contingency Perspective on Psychic Distance in International Channel Relationships von Magnusson, Peter, Boyle, Brett A.

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Behavioral Antecedents To Intrinsic Motivation In Capital Equipment Exchange Relationships von Dahlstrom, Robert, Boyle, Brett A.

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How to (and not to) use bureaucracy with independent distributors von Boyle, Brett A.

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Social Identity and Brand Equity Formation: A Comparative Study of Collegiate Sports Fans von Boyle, Brett A, Magnusson, Peter

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Contextual bias in ethical judgment of marketing practices von Kellaris, James J., Dahlstrom, Robert F., Boyle, Brett A.

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Framing and Situational Ethics von Kellaris, James J., Boyle, Brett A., Dahlstrom, Robert F.

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Multiple Sports Sponsorships: Is More Always Better? An Abstract von Boyle, Brett A.

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Survey-Based Targeting Fine-Tunes Television Media Planning: A Case for Accuracy and Cost Efficiency von Smith, J. Alexander, Boyle, Brett A., Cannon, Hugh M.

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Points of reference and individual differences as sources of bias in ethical judgements von Boyle, Brett A, Dahlstrom, Robert F, Kellaris, James J

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Contextual Bias in Ethical Judgment of Marketing Practices: ABSTRACT von Kellaris, James J, Dahlstrom, Robert F, Boyle, Brett A

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Ethical and societal issues in marketing and business von Bush, Victoria D, Venable, Beverly T, Bush, Alan J, Boyle, Brett A, Zarkada-Fraser, Anna, Maignan, Isabelle, Ferrell, O C, Miles, Morgan P, Covin, Jeffrey G, LeClair, Debbie Thorne, Ferrell, Linda, Hyman, Michael R, Curran, Catharine M

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Behavioral antecedents to intrinsic motivation in capital equipment exchange relationships von Dahlstrom, Robert, Boyle, Brett A

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