Considering a Marketing Degree? Student Perceptions of General Versus Specialized Majors von Atkin, JoAnn L., Bowie, Anthony Alland, Cowley, Scott, Eckert, James A., Ferrin, Bruce G., Harrison, Robert L., Lancendorfer, Karen M., Luqmani, Mushtaq, Luqmani, Zahida, Leingpibul, Thaweephan, Mumuni, Alhassan G., O’Reilly, Kelley, Quraeshi, Zahir A., Samples, Robert G., Veeck, Ann, Xie, Hu, Zondag, Marcellis M.

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