Customer loyalty: A refined conceptualization, measurement, and model von Bourdeau, Brian L., Joseph Cronin, J., Voorhees, Clay M.

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Measuring the effectiveness of facility naming rights sponsorships von Martin, David S., Bourdeau, Brian L., Stephan, John

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Modeling service alliances: an exploratory investigation of spillover effects in service partnerships von Bourdeau, Brian L., Cronin Jr, J. Joseph, Voorhees, Clay M.

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The good guys don't always win: the effect of valence on service perceptions and consequences von Brady, Michael K, Voorhees, Clay M, Cronin, J. Joseph, Bourdeau, Brian L

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New thoughts on internal service quality: does the chief purchasing officer’s commitment to front-line employees’ satisfaction affect the quality perceptions of consumers? von Brian L. Bourdeau, Astrid L. Keel

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The importance of brand cues in intangible service industries: an application to investment services von Brady, Michael K, Bourdeau, Brian L, Heskel, Julia

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It Depends: Moderating the Relationships Among Perceived Waiting Time, Anger, and Regret von Voorhees, Clay M., Baker, Julie, Bourdeau, Brian L., Brocato, E. Deanne, Cronin, J. Joseph

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First impressions vs. The Peak-End Rule: Episodic evaluations in a service experience and the moderating effect of retrospective delay von McCullough, Heath, Padgett, Daniel, Han, Sumin, Lee, Kang, Martin, David S., Bourdeau, Brian L.

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A New Frontier in the Battle Against Smoking: An Exploratory Investigation of Low-Income Adult Smokers von Bourdeau, Brian L., Brady, Michael K., Cronin, J. Joseph

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New thoughts on internal service quality: does the chief purchasing officer’s commitment to front-line employees’ satisfaction affect the quality perceptions of consumers? von Brian L. Bourdeau, Astrid L. Keel

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THE MODERATING ROLE OF ATTITUDE IN CONSUMERS' SERVICE ASSESSMENTS von Bourdeau, Brian L, Brady, Michael K, Cronin, J Joseph, Keel, Astrid K, Voorhees, Clay M

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The Missing Link: Where Does Value Fit in the Picture: An Abstract von Bourdeau, Brian L., Joseph Cronin, J., Hopkins, Christopher D., Nagel, Duane M., Bourdeau, Colleen

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Ladies First: Using a Loyalty Phase Model to Gain Insight into Gender Differences in Service Evaluations (An Extended Abstract) von Bourdeau, Brian L., Bourdeau, Colleen S., Cronin, J. Joseph

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Retailing in the Digital Age: Surviving Mobile App Failure: An Abstract von Nagel, Duane M., Cronin, J. Joseph, Bourdeau, Brian L., Hopkins, Christopher D., Brocato, Deanne

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Cellular Functions and X-ray Structure of Anthrolysin O, a Cholesterol-dependent Cytolysin Secreted by Bacillus anthracis von Bourdeau, Raymond W., Malito, Enrico, Chenal, Alexandre, Bishop, Brian L., Musch, Mark W., Villereal, Mitch L., Chang, Eugene B., Mosser, Elise M., Rest, Richard F., Tang, Wei-Jen

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World Heritage, Tourism and Identity: Inscription and Co-production von Bourdeau, Laurent, Professor, Gravari-Barbas, Maria, Professor, Robinson, Mike, Professor, Graham, Brian, Professor

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Should all service firms follow the recessionary advertising prescription? von L. Keel, Astrid, Bourdeau, Brian

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Cellular Functions and X-ray Structure of Anthrolysin O, a Cholesterol-dependent Cytolysin Secreted by Bacillus anthracisS von Bourdeau, Raymond W., Malito, Enrico, Chenal, Alexandre, Bishop, Brian L., Musch, Mark W., Villereal, Mitch L., Chang, Eugene B., Mosser, Elise M., Rest, Richard F., Tang, Wei-Jen

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COATED MEDICAL DEVICE von Bates, Brian L, Choules, Brian D, Fearnot, Neal E, Ragheb, Anthony O, Stewart, IV, Joseph M, Bourdeau, William J, Purdy, James D

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COATED MEDICAL DEVICE von Ragheb Anthony O, Choules Brian D, Stewart, IV Joseph M, Purdy James D, Bourdeau William J, Bates Brian L, Fearnot Neal E

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