Sonic Influence on Initially Neutral Brands: Using EEG to Unveil the Secrets of Audio Evaluative Conditioning von Bosshard, Shannon, Walla, Peter

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Established liked versus disliked brands: Brain activity, implicit associations and explicit responses von Bosshard, Shannon S., Bourke, Jesse D., Kunaharan, Sajeev, Koller, Monika, Walla, Peter

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Radio, Podcasts, and Music Streaming-An Electroencephalography and Physiological Analysis of Listeners' Attitude, Attention, Memory, and Engagement von Bosshard, Shannon, Rodero, Emma, Rodríguez-de-Dios, Isabel, Brickner, Jamie

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Can Evaluative Conditioning Change Well-Established Attitudes Towards Popular Brands? Your Brain Says Yes Even Though Your Mouth Says No von Bosshard, Shannon, Koller, Monika, Walla, Peter

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Evaluative conditioning of liked and disliked brands von Shannon, Bosshard, Peter, Walla

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Objective Measures Within Consumer Neuroscience von Shannon, Bosshard, Peter, Walla

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Evaluative Conditioning of Established Brands: Implicit Measures Reveal Other Effects Than Explicit Measures von Walla, Peter, Koller, Monika, Brenner, Gerhard, Bosshard, Shannon

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Conscious and Non-Conscious Measures of Emotion: Do They Vary with Frequency of Pornography Use? von Kunaharan, Sajeev, Halpin, Sean, Sitharthan, Thiagarajan, Bosshard, Shannon, Walla, Peter

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Emotion Ownership: Different Effects on Explicit Ratings and Implicit Responses von Walla, Peter, Rosser, Lucy, Scharfenberger, Janka, Duregger, Cornelia, Bosshard, Shannon

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