Talented people and strong brands: The contribution of human capital and brand equity to firm value von Vomberg, Arnd, Homburg, Christian, Bornemann, Torsten

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Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement von Homburg, Christian, Stierl, Marcel, Bornemann, Torsten

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Psychological Distance and the Dual Role of Price von Bornemann, Torsten, Homburg, Christian

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Consumer Decision-Making of Older People: A 45-Year Review von Hettich, Dominik, Hattula, Stefan, Bornemann, Torsten

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Feeling the Future? Mixed Empirical Evidence for a Link Between Processing Fluency and Judgments About Future Probability von Landwehr, Jan R., Winkler, Svenja, Bornemann, Torsten

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In the Eye of the Beholder? The Effect of Product Appearance on Shareholder Value von Bornemann, Torsten, Schöler, Lisa, Homburg, Christian

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Creating shareholder value via collaborative innovation: the role of industry and resource alignment in knowledge exploration von Heil, Sebastian, Bornemann, Torsten

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Dynamic Governance Matching in Solution Development von Colm, Laura, Ordanini, Andrea, Bornemann, Torsten

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Implementing the Marketing Concept at the Employee–Customer Interface: The Role of Customer Need Knowledge von Homburg, Christian, Wieseke, Jan, Bornemann, Torsten

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Individual determinants of emotional eating: A simultaneous investigation von Mantau, Alexandra, Hattula, Stefan, Bornemann, Torsten

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How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal von Reiner, Jochen, Wamsler, Julia, Bornemann, Torsten, Natter, Martin

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Successive product generations: financial implications of industry release rhythm alignment von Bornemann, Torsten, Hattula, Cornelia, Hattula, Stefan

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EXPRESS: How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal von Reiner, Jochen, Wamsler, Julia, Bornemann, Torsten, Natter, Martin

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Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts von Alavi, Sascha, Bornemann, Torsten, Wieseke, Jan

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The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy von HOMBURG, CHRISTIAN, HAHN, ALEXANDER, BORNEMANN, TORSTEN, SANDNER, PHILIPP

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Over, out, but present: recalling former sponsorships von Edeling, Alexander, Hattula, Stefan, Bornemann, Torsten

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Delusive perception—antecedents and consequences of salespeople’s misperception of customer commitment von Homburg, Christian, Bornemann, Torsten, Kretzer, Max

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Talented people and strong brands: The contribution of human capital and brand equity to firm value: Talented People and Strong Brands von Vomberg, Arnd, Homburg, Christian, Bornemann, Torsten

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Over, out, but present: recalling former sponsorships von Edeling, Alexander, Hattula, Stefan, Bornemann, Torsten

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Prosoziales Ausgabeverhalten und Spenderwohlbefinden: Der Einfluss Von Perspektivenübernahme von Mesnaric, Franziska

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