The unpowered customer: Co-creation as tactics of the weak von Appiah, Gloria, Bonsu, Samuel K., Sarpong, David

Volltext

Do Not Go Cheaply into That Good Night: Death‐Ritual Consumption in Asante, Ghana von Bonsu, Samuel K., Belk, Russell W.

Volltext

Putting Consumers to Work: Co-creation` and new marketing govern-mentality von Zwick, Detlev, Bonsu, Samuel K., Darmody, Aron

Volltext

Corporate social responsibility and customer retention: evidence from the telecommunication industry in Ghana von Afiuc, Otto, Bonsu, Samuel K, Manu, Franklyn, Knight, Casey Brett, Panda, Swati, Blankson, Charles

Volltext

Co-creating Second Life: Market—Consumer Cooperation in Contemporary Economy von Bonsu, Samuel K., Darmody, Aron

Volltext

Peer network position and shopping behavior among adolescents von Gentina, Elodie, Bonsu, Samuel K.

Volltext

Isn’t it time we transitioned to integrated sustainability? De-codifying the hard-soft divide from a systems-theoretic perspective von Chaker, Fadwa, Bonsu, Samuel K, El Ghaib, Majid K, Vazquez-Brust, Diego

Volltext

Governmentality at the Base-of-the-Pyramid von Bonsu, Samuel K., Polsa, Pia

Volltext

Ghanaian attitudes towards money in consumer culture von Bonsu, Samuel K

Volltext

The Presentation of Dead Selves in Everyday Life: Obituaries and Impression Management von Bonsu, Samuel K.

Volltext

Consuming the Dead: Identity and Community Building Practices in Death Rituals von Bonsu, Samuel K., DeBerry-Spence, Benét

Volltext

Marketing a new African God: Pentecostalism and material salvation in Ghana von Bonsu, Samuel K., Belk, Russell W.

Volltext

Influence Strategies and Channel Member Satisfaction in Cameroon von Sigué, Simon P., Bonsu, Samuel K.

Volltext

Exploring consumer ethics in Ghana, West Africa von Bonsu, Samuel K, Zwick, Detlev

Volltext

Barriers toward circular economy transition: Exploring different stakeholders' perspectives von Souza Piao, R., Vincenzi, T. B., Vazquez‐Brust, D. A., Yakovleva, N., Bonsu, S., Carvalho, M. M.

Volltext

Representing Africa in the ‘Coming to America’ Films von Bonsu, Samuel K., Godefroit-Winkel, Delphine

Volltext

Consumer Hope For Material Wealth in the New African Pentecostalism von Bonsu, Samuel K, Nunoo, Jemima, Chaker, Fadwa

Volltext

A Brand Named ‘Shatta’: Self-Branding in Global Enterprise Culture von Bonsu, Samuel K.

Volltext

Shopping For Freedom: Moroccan Women's Experience In Supermarkets von Godefroit-Winkel, Delphine, Penaloza, Lisa, Bonsu, Samuel K

Volltext

Towards conservation and sustainable use of an indigenous crop: A large partnership network enabled the genetic diversity assessment of 1539 fonio ( Digitaria exilis ) accessions von Kaczmarek, Thomas, Causse, Sandrine, Abdul, Suleiman D., Abraham, Solomon, Achigan‐Dako, Enoch G., Adje, Charlotte, Adjebeng‐Danquah, Joseph, Agyare, Richard Y., Akanvou, Louise, Bakasso, Yacoubou, Barry, Mamadou B., Bonsu, Samuel K., Calatayud, Caroline, Conde, Soukeye, Couderc, Marie, Dachi, Stephen N., Diallo, Tely, Diop, Baye M., Deu, Monique, Gueye, Mame C., Ibrahim Bio Yerima, Abdou R., Issah, Abdul R., Kane, Ndjido A., Keita, Yeremakhan, Kombiok, James, Ngom, Ablaye, Noyer, Jean‐Louis, Olodo, Katina, Oselebe, Happiness O., Pham, Jean‐Louis, Piquet, Marie, Puozaa, Doris K., Rivallan, Ronan, Saidou, Sani, Sekloka, Emmanuel, Tengey, Theophilus K., Uyoh, Edak A., Vancoppenolle, Sylvie, Vigouroux, Yves, Zekraoui, Leila, Leclerc, Christian, Barnaud, Adeline, Billot, Claire

Volltext