The Effects of Sex-Type, the Sex of the Avatar, and Salience of the Sex of the Avatar on Emotional Valence and Arousal von Prettyman, Duncan V., Bolls, Paul D.

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Surprise! An Investigation of Orienting Responses to Test Assumptions of Narrative Processing von Sukalla, Freya, Shoenberger, Heather, Bolls, Paul D.

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Embodiment of Narrative Engagement: Connecting Self-Reported Narrative Engagement to Psychophysiological Measures von Sukalla, Freya, Bilandzic, Helena, Bolls, Paul D, Busselle, Rick W

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Integrating Science Media Literacy, Motivational Interviewing, and Neuromarketing Science to Increase Vaccine Education Confidence among U.S. Extension Professionals von Austin, Erica Weintraub, O'Donnell, Nicole, Rose, Pamela, Edwards, Zena, Sheftel, Anya, Domgaard, Shawn, Mu, Di, Bolls, Paul, Austin, Bruce W, Sutherland, Andrew D

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The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements von BOLLS, PAUL D., LANG, ANNIE, POTTER, ROBERT F.

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The Effects of Dual-Task Processing on Consumers' Responses to High- and Low-Imagery Radio Advertisements von Bolls, Paul D., Muehling, Darrel D.

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When a Fear Appeal Isn't Just a Fear Appeal: The Effects of Graphic Anti-tobacco Messages von Leshner, Glenn, Vultee, Fred, Bolls, Paul D., Moore, Jensen

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Breast cancer survivor testimonies: Effects of narrative and emotional valence on affect and cognition von Leshner, Glenn, Bolls, Paul, Gardner, Elizabeth, Moore, Jensen, Kreuter, Matthew

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The biological roots of political extremism: Negativity Bias, Political Ideology, and Preferences for Political News von Keene, Justin Robert, Shoenberger, Heather, Berke, Collin K., Bolls, Paul D.

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Choosing and Reading Online News: How Available Choice Affects Cognitive Processing von Wise, Kevin, Bolls, Paul D., Schaefer, Samantha R.

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The biological roots of political extremism von Keene, Justin Robert, Shoenberger, Heather, Berke, Collin K., Bolls, Paul D.

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I Can Hear You, but Can I See You?: The Use of Visual Cognition During Exposure to High-Imagery Radio Advertisements von Bolls, Paul D.

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The effects of production pacing and arousing content on the information processing of television messages von Lang, Annie, Bolls, Paul, Potter, Robert F., Kawahara, Karlynn

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Tourist mental-imagery processing: Attention and arousal von Kim, Sung-Bum, Kim, Dae-Young, Bolls, Paul

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The gender pay gap in university student employment von Boll, Paul David, Mergele, Lukas, Zierow, Larissa

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The Effects of Edits on Arousal, Attention, and Memory for Television Messages: When an Edit Is an Edit Can an Edit Be Too Much? von Lang, Annie, Zhou, Shuhua, Schwartz, Nancy, Bolls, Paul D., Potter, Robert F.

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The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission von Mas, Lluis, Bolls, Paul, Rodero, Emma, Barreda-Ángeles, Miguel, Churchill, Ashley

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Identifying Structural Features of Audio: Orienting Responses During Radio Messages and Their Impact on Recognition von Potter, Robert F., Lang, Annie, Bolls, Paul D.

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It's Just Your Imagination: The Effect of Imagery on Recognition of Product- Versus Non-Product-Related Information in Radio Advertisements von Bolls, Paul D.

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Motivated Processing of Fear Appeal and Disgust Images in Televised Anti-Tobacco Ads von Leshner, Glenn, Bolls, Paul, Wise, Kevin

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