An empirical assessment of the SERVQUAL scale von Babakus, Emin, Boller, Gregory W.

Volltext

Experienced Presence within Computer‐Mediated Communications: Initial Explorations on the Effects of Gender with Respect to Empathy and Immersion von Nicovich, Stef G., Boller, Gregory W., Cornwell, T. Bettina

Volltext

Triple acculturation: The role of African Americans in the consumer acculturation of Kenyan immigrants von Wamwara-Mbugua, L. Wakiuru, Cornwell, T. Bettina, Boller, Gregory

Volltext

Firm-level political behavior in the global marketplace von Keillor, Bruce D., Boller, Gregory W., Ferrell, O.C.

Volltext

The Effects of Argument Structure and Affective Tagging on Product Attitude Formation von Munch, James M., Boller, Gregory W., Swasy, John L.

Volltext

ADJUSTABLE STEP LADDER SYSTEMS von BOLLER, GREGORY

Volltext bestellen

Rethinking the Role of Television Advertising during Health Crises: A Rhetorical Analysis of the Federal AIDS Campaigns von Bush, Alan J., Boller, Gregory W.

Volltext

An Introduction to Politician-Targeted Marketing and the Political Customer in the United States von Gabel, Terrance G, Boller, Gregory W

Volltext

A Preliminary Look at the Globalization of the Tortilla in Mexico von Gabel, Terrance G, Boller, Gregory W

Volltext

The Global Economic Elite Consumer: Updating Mills' Power Elite From a Consumption Perspective von Gabel, Terrance G, Boller, Gregory W

Volltext

"The Vicissitudes of Product Experience: 'Songs of Our Consuming Selves' in Drama Ads" von Boller, Gregory W

Volltext

Assessing Divergent Disciplinary Views of the Globalization of Consumption: An Exploratory, Cross-Sectoral, and Ethnographic Examination of Consumer-Choice Dynamism Resulting From... von Gabel, Terrance G, Boller, Gregory W

Volltext

Rethinking the Role of Television Advertising During Health von Bush, Alan J, Boller, Gregory W

Volltext

Rethinking the role of television advertising during health crises: a rhetorical analysis of the federal AIDS campaign von Bush, Alan J, Boller, Gregory W

Volltext

A Critical Examination of the Navy's Advertising Strategy, Assessment Measures, and Practices von Boller, Gregory, Blackstone, Tanja

Volltext bestellen

Experiencing Ad Meanings: Crucial Aspects of Narrative/Drama Processing von Boller, Gregory W, Olson, Jerry C

Volltext

Social Criticisms Reflected in TV Commercial Parodies: The Influence of Popular Culture on Advertising von Bush, Alan J., Bush, Victoria, Boller, Gregory W.

Volltext

Sugar daddies von Boller, Gregory

Volltext

"Conceptualizing Argument Quality via Argument Structure" von Boller, Gregory W, Swasy, John L, Munch, James M

Volltext

Commentary on 'The Growing Threat of AIDS: How Marketers Mus von Boller, Gregory W, Bush, Alan J, Hill, Ronald Paul

Volltext