Does Marketing Products as Remedies Create “Get Out of Jail Free Cards”? von Bolton, Lisa E., Cohen, Joel B., Bloom, Paul N.

Volltext

Scaling Social Entrepreneurial Impact von Bloom, Paul N., Chatterji, Aaron K.

Volltext

How Social-Cause Marketing Affects Consumer Perceptions von Paul N. Bloom, Steve Hoeffler, Kevin Lane Keller, Carlos E. Basurto Meza

Volltext

Choosing the Right Green-Marketing Strategy von Jill Meredith Ginsberg, Bloom, Paul N

Volltext

Overcoming Consumption Constraints Through Social Entrepreneurship von Bloom, Paul N.

Volltext

Informing women about the risks of exposing babies to tobacco smoke: outreach and education efforts using Facebook “boost posts” von Miller, Carrie A, Jung Kim, Sunny, Schwartz-Bloom, Rochelle D, Bloom, Paul N, Murphy, Susan K, Fuemmeler, Bernard F

Volltext

Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions von Hoeffler, Steve, Bloom, Paul N., Keller, Kevin Lane

Volltext

Introduction to the Special Section on Social Entrepreneurship von Bloom, Paul N.

Volltext

Using Loan Plus Lender Literacy Information to Combat One-Sided Marketing of Debt Consolidation Loans von BOLTON, LISA E., BLOOM, PAUL N., COHEN, JOEL B.

Volltext

Recruiting Teen Smokers in Shopping Malls to a Smoking-Cessation Program Using the Foot-in-the-Door Technique von Bloom, Paul N., McBride, Colleen M., Pollak, Kathryn I., Schwartz-Bloom, Rochelle D., Lipkus, Isaac M.

Volltext

Retailer power and supplier welfare: The case of wal-mart von Bloom, Paul N, Perry, Vanessa G

Volltext

Should Recommendation Agents Think Like People? von Aksoy, Lerzan, Bloom, Paul N., Lurie, Nicholas H., Cooil, Bruce

Volltext

Does Corporate Sponsorship of a Socially-Oriented Message Make a Difference? An Investigation of the Effects of Sponsorship Identity on Responses to an Anti-Drinking and Driving Me... von Szykman, Lisa R., Bloom, Paul N., Blazing, Jennifer

Volltext

Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers von Bloom, Paul N., Gundlach, Gregory T., Cannon, Joseph P.

Volltext

Celebrity Contagion and the Value of Objects von Newman, George E., Diesendruck, Gil, Bloom, Paul

Volltext

Role of Slotting Fees and Trade Promotions in Shaping How Tobacco Is Marketed in Retail Stores von Bloom, Paul N.

Volltext

A Randomized Trial Comparing the Effects of Self-Help Materials and Proactive Telephone Counseling on Teen Smoking Cessation von Lipkus, Isaac M, McBride, Colleen M, Pollak, Kathryn I, Schwartz-Bloom, Rochelle D, Tilson, Elizabeth, Bloom, Paul N

Volltext

Slotting Allowances and the Retail Sale of Alcohol Beverages von Gundlach, Gregory T., Bloom, Paul N.

Volltext

Combating Obesity in the Courts: Will Lawsuits against McDonald's Work? von Robinson, Melissa Grills, Bloom, Paul N., Lurie, Nicholas H.

Volltext

A Proposed Model of the Use of Package Claims and Nutrition Labels von Szykman, Lisa R., Bloom, Paul N., Levy, Alan S.

Volltext