Role of Slotting Fees and Trade Promotions in Shaping How Tobacco Is Marketed in Retail Stores von Bloom, Paul N.

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Organizational Reputation, the Content of Public Allegations, and Regulatory Communication von Gilad, Sharon, Maor, Moshe, Bloom, Pazit Ben-Nun

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Organizational Reputation, Regulatory Talk, and Strategic Silence von Maor, Moshe, Gilad, Sharon, Bloom, Pazit Ben-Nun

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Choosing the Right Green-Marketing Strategy von Jill Meredith Ginsberg, Bloom, Paul N

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The Study of Walking, Walkability and Wellbeing in Immersive Virtual Environments von Birenboim, Amit, Ben-Nun Bloom, Pazit, Levit, Hila, Omer, Itzhak

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Does Marketing Products as Remedies Create “Get Out of Jail Free Cards”? von Bolton, Lisa E., Cohen, Joel B., Bloom, Paul N.

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How Social-Cause Marketing Affects Consumer Perceptions von Paul N. Bloom, Steve Hoeffler, Kevin Lane Keller, Carlos E. Basurto Meza

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Retailer power and supplier welfare: The case of wal-mart von Bloom, Paul N, Perry, Vanessa G

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Does Corporate Sponsorship of a Socially-Oriented Message Make a Difference? An Investigation of the Effects of Sponsorship Identity on Responses to an Anti-Drinking and Driving Me... von Szykman, Lisa R., Bloom, Paul N., Blazing, Jennifer

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Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers von Bloom, Paul N., Gundlach, Gregory T., Cannon, Joseph P.

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Problems and Challenges in Social Marketing von Bloom, Paul N., Novelli, William D.

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Effective marketing for professional services von Bloom, P N

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A Randomized Trial Comparing the Effects of Self-Help Materials and Proactive Telephone Counseling on Teen Smoking Cessation von Lipkus, Isaac M, McBride, Colleen M, Pollak, Kathryn I, Schwartz-Bloom, Rochelle D, Tilson, Elizabeth, Bloom, Paul N

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Recruiting Teen Smokers in Shopping Malls to a Smoking-Cessation Program Using the Foot-in-the-Door Technique von Bloom, Paul N., McBride, Colleen M., Pollak, Kathryn I., Schwartz-Bloom, Rochelle D., Lipkus, Isaac M.

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Combating Obesity in the Courts: Will Lawsuits against McDonald's Work? von Robinson, Melissa Grills, Bloom, Paul N., Lurie, Nicholas H.

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A Proposed Model of the Use of Package Claims and Nutrition Labels von Szykman, Lisa R., Bloom, Paul N., Levy, Alan S.

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Avoiding Misuse of New Information Technologies: Legal and Societal Considerations von Bloom, Paul N., Milne, George R., Adler, Robert

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Slotting Allowances and the Retail Sale of Alcohol Beverages von Gundlach, Gregory T., Bloom, Paul N.

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Field of Marketing and Public Policy: Introduction and Overview von Bloom, Paul N.

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Transmitting signals to consumers for competitive advantage von Bloom, Paul N., Reve, Torger

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