Visual Modality of Engagement: Conceptualization, Typology of Forms, and Outcomes von Azer, Jaylan, Blasco-Arcas, Lorena, Alexander, Matthew

Volltext

COVID-19: Forms and drivers of social media users’ engagement behavior toward a global crisis von Azer, Jaylan, Blasco-Arcas, Lorena, Harrigan, Paul

Volltext

IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news‐on‐demand packages von Blasco‐Arcas, Lorena, Aznar‐Baranda, José‐Ignacio, Hernández‐Ortega, Blanca, Ruiz‐Mas, José

Volltext

Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance von Blasco-Arcas, Lorena, Buil, Isabel, Hernández-Ortega, Blanca, Sese, F. Javier

Volltext

Organizing actor Engagement: A platform perspective von Blasco-Arcas, Lorena, Alexander, Matthew, Sörhammar, David, Jonas, Julia M., Raithel, Sascha, Chen, Tom

Volltext

The role of consumer data in marketing: A research agenda von Blasco-Arcas, Lorena, Lee, Hsin-Hsuan Meg, Kastanakis, Minas N., Alcañiz, Mariano, Reyes-Menendez, Ana

Volltext

Leveraging user behavior and data science technologies for management: An overview von Blasco-Arcas, Lorena, Kastanakis, Minas N., Alcañiz, Mariano, Reyes-Menendez, Ana

Volltext

Engagement platforms: The role of emotions in fostering customer engagement and brand image in interactive media von Blasco-Arcas, Lorena, Hernandez-Ortega, Blanca Isabel, Jimenez-Martinez, Julio

Volltext

Crisis communication in service ecosystems: perspectives and future challenges von Blasco-Arcas, Lorena, Falkheimer, Jesper, Heide, Mats

Volltext

The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior von Blasco-Arcas, Lorena, Hernandez-Ortega, Blanca, Jimenez-Martinez, Julio

Volltext

Engagement platforms von Blasco-Arcas, Lorena, Hernandez-Ortega, Blanca Isabel, Jimenez-Martinez, Julio

Volltext

Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior von Blasco-Arcas, Lorena, Hernandez-Ortega, Blanca, Jimenez-Martinez, Julio

Volltext

Collaborating online: the roles of interactivity and personalization von Blasco-Arcas, Lorena, Hernandez-Ortega, Blanca I., Jimenez-Martinez, Julio

Volltext

IPTV as a services distribution channel von Blasco-Arcas, Lorena, Aznar-Baranda, José-Ignacio, Hernández-Ortega, Blanca, Ruiz-Mas, José

Volltext