Visual Modality of Engagement: Conceptualization, Typology of Forms, and Outcomes von Azer, Jaylan, Blasco-Arcas, Lorena, Alexander, Matthew

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COVID-19: Forms and drivers of social media users’ engagement behavior toward a global crisis von Azer, Jaylan, Blasco-Arcas, Lorena, Harrigan, Paul

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IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news‐on‐demand packages von Blasco‐Arcas, Lorena, Aznar‐Baranda, José‐Ignacio, Hernández‐Ortega, Blanca, Ruiz‐Mas, José

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Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance von Blasco-Arcas, Lorena, Buil, Isabel, Hernández-Ortega, Blanca, Sese, F. Javier

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Organizing actor Engagement: A platform perspective von Blasco-Arcas, Lorena, Alexander, Matthew, Sörhammar, David, Jonas, Julia M., Raithel, Sascha, Chen, Tom

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Leveraging user behavior and data science technologies for management: An overview von Blasco-Arcas, Lorena, Kastanakis, Minas N., Alcañiz, Mariano, Reyes-Menendez, Ana

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Engagement platforms: The role of emotions in fostering customer engagement and brand image in interactive media von Blasco-Arcas, Lorena, Hernandez-Ortega, Blanca Isabel, Jimenez-Martinez, Julio

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Crisis communication in service ecosystems: perspectives and future challenges von Blasco-Arcas, Lorena, Falkheimer, Jesper, Heide, Mats

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The role of consumer data in marketing: A research agenda von Blasco-Arcas, Lorena, Lee, Hsin-Hsuan Meg, Kastanakis, Minas N., Alcañiz, Mariano, Reyes-Menendez, Ana

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The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior von Blasco-Arcas, Lorena, Hernandez-Ortega, Blanca, Jimenez-Martinez, Julio

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Engagement platforms von Blasco-Arcas, Lorena, Hernandez-Ortega, Blanca Isabel, Jimenez-Martinez, Julio

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Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior von Blasco-Arcas, Lorena, Hernandez-Ortega, Blanca, Jimenez-Martinez, Julio

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Collaborating online: the roles of interactivity and personalization von Blasco-Arcas, Lorena, Hernandez-Ortega, Blanca I., Jimenez-Martinez, Julio

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IPTV as a services distribution channel von Blasco-Arcas, Lorena, Aznar-Baranda, José-Ignacio, Hernández-Ortega, Blanca, Ruiz-Mas, José

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The Effect of Collaborative Learning Service Quality on the Innovative Work Behavior of High-Tech Engineers von Lee, Sunghee, Kim, Boyoung

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Using algorithms to identify social activism and climate skepticism in user-generated content on Twitter von Villagra, Nuria, Reyes-Menéndez, Ana, Clemente-Mediavilla, Jorge, Semova, Dimitrina J.

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The effect of subscription relational bond on customer engagement and stickiness in podcast: the moderating role of social connectedness von Chen, Yu-Hsin, Keng, Ching-Jui

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Interactivity, engagement, and technology dependence: understanding users' technology utilisation behaviour von Fan, Liu, Liu, Xinmin, Wang, Bingcheng, Wang, Li

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Effect of Social Media Personalization on Brand Strength: A Study of the Brand Advertised on Facebook von Gupta, Rahul, Shukla, Mahima

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Predicting repurchase intention for online clothing brands in Taiwan: quality disconfirmation, satisfaction, and corporate social responsibility von Tsai, Huei-Ting, Chang, Hsin-Cheng, Tsai, Ming-Tien

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