Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News, written by Susan H., Sarapin and Pamela L., Morris von Bilby, Julie

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Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns von Bilby, Julie, Koslow, Scott, Sasser, Sheila L.

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Tiers and fears: An investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising von Bilby, Julie, Reid, Mike, Brennan, Linda, Chen, Jiemiao

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The Future of Advertising in China: Practitioner Insights Into the Evolution of Chinese Advertising Creativity von Bilby, Julie, Reid, Mike, Brennan, Linda

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Signaling Authenticity: Practitioner Views of the Signaling Power of Creative Advertising in a Digital World von Bilby, Julie, Marti, Don, Pritchard, Eaon

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China: Unique approaches to advertising in a globalising world von Bilby, Julie, Sinha, Kunal

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