Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction von Umashankar, Nita, Bahadir, S. Cem, Bharadwaj, Sundar

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When and why do customer solutions pay off in business markets? von Worm, Stefan, Bharadwaj, Sundar G., Ulaga, Wolfgang, Reinartz, Werner J.

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New product introductions for low-income consumers in emerging markets von Arunachalam, S., Bahadir, S. Cem, Bharadwaj, Sundar G., Guesalaga, Rodrigo

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Customer Satisfaction and Stock Returns Risk von Tuli, Kapil R., Bharadwaj, Sundar G.

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The Impact of Brand Quality on Shareholder Wealth von Bharadwaj, Sundar G., Tuli, Kapil R., Bonfrer, Andre

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Rethinking Customer Solutions: From Product Bundles to Relational Processes von Tuli, Kapil R, Kohli, Ajay K, Bharadwaj, Sundar G

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Satisfaction (Mis)pricing Revisited: Real? Really Big? von Bharadwaj, Sundar G., Mitra, Debanjan

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Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics von Bahadir, S Cem, Bharadwaj, Sundar G, Srivastava, Rajendra K

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Information Technology Effects on Firm Performance as Measured by Tobin's q von Bharadwaj, Anandhi S, Bharadwaj, Sundar G, Konsynski, Benn R

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How Product Type and Organic Label Structure Combine to Influence Consumers’ Evaluations of Organic Foods von Parker, Jeffrey R., Paul, Iman, Hamilton, Ryan, Rodriguez-Vila, Omar, Bharadwaj, Sundar G.

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Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder? von Bahadir, S. Cem, Bharadwaj, Sundar G, Srivastava, Rajendra K

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Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility von Tuli, Kapil R., Bharadwaj, Sundar G., Kohli, Ajay K.

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Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value von Tipton, Martha Myslinski, Bharadwaj, Sundar G., Robertson, Diana C.

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Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great von XIONG, GUIYANG, BHARADWAJ, SUNDAR

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The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in Intraorganizational Relationships von Menon, Anil, Bharadwaj, Sundar G, Howell, Roy

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Prerelease Buzz Evolution Patterns and New Product Performance von Xiong, Guiyang, Bharadwaj, Sundar

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Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity von Xiong, Guiyang, Bharadwaj, Sundar

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The Performance Effects of Complementarities Between Information Systems, Marketing, Manufacturing, and Supply Chain Processes von Bharadwaj, Sundar, Bharadwaj, Anandhi, Bendoly, Elliot

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Complementary Drivers of New Product Development Performance: Cross-Functional Coordination, Information System Capability, and Intelligence Quality von Bendoly, Elliot, Bharadwaj, Anandhi, Bharadwaj, Sundar

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Exploration- and Exploitation-Oriented Marketing Strategies and Sales Growth in Emerging Markets von Vila, Omar Rodriguez, Bharadwaj, Sundar G., Bahadir, S. Cem

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